'Hands Off' di Marcel Paris per Marc Dorcel
With HANDS OFF, Marc Dorcel decided to demonstrate that quality comes at a price. For one week, he decided to give an exclusive free access to his entire library but under one little condition : take on the challenge to keep their hands on the keyboard. (http://www.marcelww.com)
Saatchi & Saatchi Geneva | Vangardist Magazine | The HIV+ Issue
With an 80% increase in new cases, HIV is more real now than ever. But no one talks about it anymore, and there’s a growing stigma for those who carry the virus. Vangardist charged us to raise world awareness of the issue and the magazine. We transformed the magazine into the cause of the stigma itself and we printed ...
INTERMARCHE - The freshest fresh orange juice brand
Intermarché launched the campaign “The freshest orange juice brand” to prove that a chain of supermarkets could provide the freshest and the best orange juice ever. ( http://www.marcelww.com)
The ALS Ice Bucket Challenge
Leading the fight to treat and cure ALS through global research and nationwide advocacy while also empowering people with Lou Gehrig's Disease and their families to live fuller lives by providing them with compassionate care and support. (http://www.alsa.org)
DEUTSCHE STIMMKLINIK
Die Stimme jedes Menschen ist einzigartig. Für manche ist die Stimme Lebensgrundlage: Schauspieler, Sänger, Synchronsprecher und Erzähler sind beruflich abhängig von einer funktionsfähigen Stimme. Verändert sich die Stimme oder versagt sie, brauchen diese Menschen Hilfe. Die bekommen sie in der ersten Deutschen Stimmklinik. (http://www.mutabor.de)
Reference: http:/ ...
[Look At Me] Introducing the Interactive Camera App for Children with Autism
Millions of children struggles to make eye contact due to autism. There has been no scientifically-endorsed treatment. Till now. Introducing the world's first interactive camera app Look At Me, a program to improve eye contact and social skills. Jong-Hyun trained with Look At Me every day for eight weeks. And it's ...
The Collective Project
Tasked with increasing awareness and engagement for Microsoft OneNote, we set out to inspire a student audience by showing them how the note taking software could benefit their lifestyle. ( https://www.possible.com)
Reference: http://office.tumblr.com
NIVEA DOLL
Protecting children while on the beach is at the heart of NIVEA Sun Kids’ philosophy. Parents often struggle to snag their excited children long enough to properly apply sunscreen, so how do you teach a young child the importance of wearing sunscreen? With the NIVEA Doll – a doll that is sensitive to the rays of the sun. (http://www.fcb.com)
Meeting Murilo Huggies Commercial 2015
A emoção de sentir seu bebê pela primeira vez é única. Para ela foi ainda mais especial. Esta é a história real da Tatiana, que está #ContandoOsDias para abraçar o pequeno Murilo. Huggies é uma marca que pensa em cada momento desta nova fase na vida de muitas mulheres: o papel de mãe. Por isso convidamos todas as mães a sentirem a proteção e a suavida ...
Owlet Smart Baby Monitor
No one is more concerned with health than the mother of an infant, and with the rising availability of wrist-worn fitness tracking devices, it only makes sense that a baby-sized health tracker would pop up. Owlet is an ankle-worn health tracking device for your baby, with an accompanying app that gives you a readout on your little bundle of joy’s health at any time. ...
what3words Cannes Lions Innovation Grand Prix 2015
what3words is a universal addressing system based on a 3mx3m global grid. Each of the 57 trillion 3mx3m squares in the world has been pre-allocated a fixed & unique 3 word address. Our geocoder turns geographic coordinates into these 3 word addresses & vice-versa. As it is an algorithm our solution takes up less than 10MB, ...
Melanoma Likes Me
We created an online persona for Melanoma who ‘liked’, ‘followed’, and commented on young Australians’ social media activities. A unique algorithm found and responded to popular hashtags and geo-located images. It sent millions of tailored messages, straight to our hard-to-reach audience; right when it could make the most difference. By clicking on the profile they could chec ...
NYC, Outdo you in 2015 with Nike+
In an era of data visualization and the “connected self,” Nike is reminding athletes* across the United States and Canada that data means nothing if you don’t do something with it. To celebrate their year of activity and challenge athletes at any level to outdo their 2014 accomplishments, Nike is creating Your Year with Nike+, a series of unique, personaliz ...
Vodafone Red Light Application-Between Us Case Film
In Turkey, half of all women are subject to violence. This app helps during attacks. Vodafone's Red Light Application uses mobile technologies to protect women. Shake & Warn secretly sends messages and location to 3 contacts, requesting assistance. (http://www.eurobest.com)
EA Sports Madden NFL GIFERATOR
The Madden GIFERATOR is a highly sophisticated NFL GIF engine. Our technology fuses live NFL data with Madden NFL 15 video game footage to kick out real-time GIF highlights for every game, all season long. The result is an ever-growing arsenal of customizable GIFs football fans can hurl in the face of their rivals. ( https://www.youtube.com)
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Samsung Safety Truck
Inspired by a startling statistic — in Argentina almost one human dies in a traffic accident every hour — Samsung and Leo Burnett Argentina set out to reclaim safety with “Safety Truck” and the power of innovation. (http://www.leoburnett.com)
Hammerhead: Smart. Simple. Bike Navigation - DragonInnovation.com
Introducing an intelligent navigation device that guides cyclists along the safest and best bicycle routes. Social sharing features create a way to discover great, safe, bike routes anywhere in the world. This is for bikers who believe in adventure. For those who believe there is more than the routine ride. ( http://rgaacce ...
The Pursuit by Equinox
After acquiring SoulCycle in 2011, Equinox doubles down on high-end spinning classes. In December 2014, the fitness chain launched Equinox launched The Pursuit, a high-intensity, data-driven, gamified spin class developed with R/GA and chock-full of dynamic data visualizations. (http://www.rga.com/)
Reference: http://www.equinox.com/
Lucky Iron Fish: Shape of Health
The Lucky Iron Fish™ is strategically partnered with multiple NGO's in Cambodia for distribution of the fish. The potential market for the fish is worldwide as iron deficiency occurs in the developing and developed world and there is an opportunity to create business opportunities in the developed world to sponsor support of the product in the developing world. ( ...
TRUE WETSUITS BY QUIKSILVER
Quiksilver Japan launched a revolutionary new product that enables Japan’s over-working businessmen to regain their work/surf balance. ‘TRUE WETSUITS’ are authentic, high quality wetsuits which can also be worn as suits on business occasions. With this revolutionary product, sports-minded workaholics can head straight from the beach to the boardroom. (http://ww ...
