Always - Intimate Words
The “Intimate Words” campaign sought to empower indigenous women outside of Oaxaca, Mexico by finding a way to educate them on cervical cancer, which is currently the leading cause of death in their community. The problem? There are no words for the female reproductive system in the women’s indigenous language due to cultural taboo, leaving women unable to explain their ...
Messages From The Front Line
How do you encourage medical professionals to take up a career in the armed forces? You don’t send them a DM pack, you send them a patient. (http://www.gpyr.com.au)
Reference: http://www.australia.gov.au/
Holograms for freedom
Las normas penalizadoras de las libertades y los derechos humanos de las #LeyesMordaza, recientemente aprobadas en el congreso de los diputados, nos convierten en una ciudadanía fantasmal, holográfica, que sólo cuenta en la política para acatar las voluntades de los que se han encaramado ahí arriba, de los que dictan leyes por encima de todas, incluido el poder judicial. ...
Love Has No Labels | Diversity & Inclusion | Ad Council
The idea behind the campaign was to make individuals—even the most progressive and accepting of us—realize that we harbor our own implicit judgments. The demonstration showed different sets of skeletons kissing, hugging and dancing before revealing themselves to passersby as gay, lesbian and biracial couples and friends. (http:// ...
IKEA - Beds
The advert highlights how we spend all year thinking about a summer holiday when in truth, we’ll probably have our best night’s sleep in our own bed. It’s the bed in which we spend the other 50 weeks of the year that really matters, and when it’s perfect for you - nothing else comes close. (http://www.motherlondon.com)
Reference: http://www.ikea.com
Lions Health - Grand Prix for Pharma
With few knowing about TG (Triglyceride ), let alone caring about it, we needed to do something different to educate and inform them of the dangers. Our research showed our audience was a lot more interested in fishing than TG. So who better to share diet and exercise information than a pair of wise-cracking fish? (http://www.digitaslbi.com)
Refer ...
Gisele Bündchen - I WILL WHAT I WANT
Gisele Bundchen’s profile means she lives under the microscope, amongst the noise of contradicting opinions. The reveal was a film of Gisele in a raw workout, while real social comments, from both haters and supporters in response to the signing of Gisele to Under Armour just two days earlier, invade her space. Gisele remains focused, willing wh ...
CARDBOARD Google - Cannes Lions 2015 Winners
This creation has two parts: a cardboard view master, and a smartphone app. How it works is that you insert your smartphone into the cardboard view master, as pictured above. Through the app you can choose what to view – a Google map version of Paris, for example – and you will see that view as immersively as if you were standing there. In other wor ...
World Gallery Apple iPhone 6 - TBWA Media Arts Lab
For the iPhone campaign, 162 non-commissioned pictures from photo-sharing apps such as Instagram and flickr were selected - after permission was secured by the amateur photographers - and placed in more than 10,000 installations across 73 cities in 25 countries, turning subway stations into art galleries and skyscrapers into canvases. Outdoor ad ...
The Kan Khajura Station
Lowe Lintas and Unilever have pioneered a new mobile media channel, made available in certain Indian provinces where power isn't yet available 25/7 making the mobile phone the key means of communication and now entertainment. This campaign, a first in India, is more of a service, delivering 15 minutes a day of free music, comedy and chat to anyone who wants it, interspers ...
Maaza vs Frooti Vs Slice 2015 Commercial faceoff
Three of the popular mango drinks brand, ‘Frooti’ from the flagship mango drink brand of Parle Agro, ‘Maaza’ from Coca Cola and PepsiCo’s ‘Tropicana Slice’ have engaged in a creative tussle to lure the mango lovers to their brand this summer. (http://www.exchange4media.com/)
Lidl: The Little Pub
With food that is as good as anybody's, at prices lover than everybody's, it's essentially Christmas all year round when shopping at Lidl. In our festive instalment of the #LidlSurprises campaign, we see a local community’s genuine surprise when they discover the sumptuous meal they've just enjoyed was all courtesy of Lidl. (http://tbwa-london.com/)
Living Memories - Brake - Road Safety Awareness campaign
Five New Zealanders are lost on our roads every week. Their families don’t just lose a loved one. They lose a future with them. Using the science of forensic age progression Weta Workshop created five portraits of five road victims, as they would look today. The campaign was launched by PR and unpaid media, capturing the att ...
