Airbnb makes renting empty homes profitable. So toraise funds for the homeless, we used a lookalike site. Just a few letters made all the difference: Notfairbnb. It definitely put the situation in Brussels on the map. Th ...
There is only one country in the world where women are still prohibited from driving: Saudi Arabia. This changed in late September when King Salman's historic royal decree granted women the right to drive. Nissan strives to make the innovation and excitement of driving accessible to all, so the news presented an opportunity to genuinely bring this promise to life, at a time when all other carmaker ...
Piracy isn’t smart. It’s damaging the entire entertainment industry. To make our point, we outsmarted the pirates by hacking into the subtitles of illegally downloaded movies. The free media impact spread way beyond a bunch o ...
Apple launched HomePod. A smart-speaker that can re-architect the acoustics of any space to deliver the highest-fidelity sound. Coupled with the intelligence of Siri and Apple Music integration, HomePod takes the home listening experience to a whole new level for anyone who loves and respects music. (http://tbwa.com)
This is the story of the launch of Hahn Ultra. An ultra-low alcohol beer that had to simultaneously define a role for itself and the ultra-low alcohol category, amid declining beer sales, craft beer dominance and distribution challenges. (https://www.effies.com)
Bedtime is the time of day when parents and children spend quality time together. So DIY brand Castorama turned this precious moment into a magical one. The Magic Wallpaper is the first wallpaper that gives access to countless adventures with its fun and innovative way of telling stories to children. (https://www.tbwa-paris.com)
The run offered the opportunity to complete a full marathon (42.195km) through Tokyo. Tokyo has a staggering 15,772 Signals,making it impossible to complete an uninterrupted urban run. The urban race through the streets of Tokyo was brought to life with traffic data provided by the police, and taking traffic light patterns, distance, timing and safety into account. The marathon was held ...
"Halloween," a spot telling a heartbreaking story of a burn victim who is limited to one day a year where he feels comfortable in public. With the aim to sensitize the general public to what burn victims go through every day, the campaign hopes to encourage society to understand what they go through on a daily basis. (http://tbwa.com)
Mastercard announced the launch of its Priceless Engine – an innovative new platform for marketing that allows the brand to provide its bank partners with the deep insights that help them deliver the right offers to their customers at the right time. The Priceless Engine will see MasterCard leverage its depth of analytic capabilities to help its partner banks understand consume ...
Suntory Whisky 3D on the Rocks
3D on the Rocks by SUNTORY is the world’s first 3D-milled ice cube to enjoy whisky in your desired shape. Our specially designed CNC router shaves a one-of-a-kind ice creation just for you. Savor your whisky with a beautiful ice creation in your favorite shape, forged with the latest technology. (http://www.tbwahakuhodo.co)
The Exhibition of Bicycles' Abandoned Time
In Tokyo, over 2 million bikes are being disposed on the city streets every year, creating huge litter, blocking traffic, as well as being esthetically disturbing. But despite this reality, these bicycles went largely unnoticed sitting in the same spot, day after day. Our hypothesis was that it’s because the problem was “invisible.” With COGOO, ...
Adoption Drive
An integrated campaign led by the Dog-a-Like app that aimed to re-home as many dogs to good Australian homes as possible.(www.whybintbwasydney.com.au)
A barrel of Maes for everyone with the name Maes
Maes is a popular Belgian beer but also the 3rd most common Belgian surname. Therefore Maes beer gave every Maes family member a free barrel to share with his/her friends. A new and more efficient way to advertise. (www.tbwagroup.be)
Nissan Self Healing Paint
Nissan created the first in the auto category a technology called the Self Healing Paint. It basically makes your car scratch proof. It's a special feature only available on very select models targeted at the affluent, tech seeker. TBWA\G1 Paris in partnership with DAN Paris and OMD Europe, created this special iPad ad that runs in The Economist. It's simple, u ...
TRUE WETSUITS BY QUIKSILVER
Quiksilver Japan launched a revolutionary new product that enables Japan’s over-working businessmen to regain their work/surf balance. ‘TRUE WETSUITS’ are authentic, high quality wetsuits which can also be worn as suits on business occasions. With this revolutionary product, sports-minded workaholics can head straight from the beach to the boardroom. (http://ww ...
World Gallery Apple iPhone 6 - TBWA Media Arts Lab
For the iPhone campaign, 162 non-commissioned pictures from photo-sharing apps such as Instagram and flickr were selected - after permission was secured by the amateur photographers - and placed in more than 10,000 installations across 73 cities in 25 countries, turning subway stations into art galleries and skyscrapers into canvases. Outdoor ad ...
Jeff Gordon: Test Drive 2 | Pepsi Max
Racing champion Jeff Gordon teams up with Pepsi MAX to pull a prank on an unsuspecting automotive journalist who had questioned the authenticity of the original "Test Drive." (https://www.youtube.com)
CAR CREATION NRMA INSURANCE - Winner ADFEST 2014
To highlight the parts other insurers don’t cover, we built a working car out of all the parts. (http://www.whybintbwasydney.com)
