Wait a minute. Get me the bill with Evita’s face on it! It’s worth 27 pesos more than the other bill with a man’s face. Unfair? Of course. And here’s the real deal—From Buenos Aires, we have a case making gender inequality a tangible matter, not just a concept or a cause, but a true and hard reality to live by one bill at a time. Brilliant. (https://download.havas.com)
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llegal BlackSupermarkets were created in Carrefour’s stores nationally to sell illegal varieties of cereals, vegetables, and fruits. Is been asked people to join the cause by buying our illegal range in our stores and by signing our petition on Change.org to change the law. Print, outdoor, web films and our instore BlackSupermarket installations revealed the absurdity of the law, and turned our il ...
The “KitKat Delayed Flight Machine” took place during the Labor’s Day holiday in Congonhas Airport São Paulo. A crowded time with lots of delayed flights. Passengers that scanned their delayed flights ticket could get a free Kit Kat chocolate bar and listen to direct messages like: “Passenger of flight number 1058, have a delicious flight”. (https://www.jwt.com)
A campaign THAT uses films on Sky to generate unique love messages trailers. On Valentine's Day everyone loves compliments and declarations of love. In order for the Valentins embassies to be particularly romantic and surprising in 2018, Sky has provided a Valentine Maker at www.sayitwithsky.de. On the website you write your personal Valentine's message. After perfecting his greeting message in th ...
At first glance, The Pee Ad was just an ordinary retail ad, promoting a baby crib. But after reading it, you realized that it was also a pregnancy test. All you had to do was to urinate on the marked area in the ad, just like you would on an ordinary pregnancy test. If you were pregnant a better price ”magically” appeared under the cribs pre-printed price. (http://www.akestamholst.se)
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Area 23’s “Post Into Letters” initiative, created in partnership with Change the Ref, transforms social media posts into handwritten letters to Congress, in order to make it easier for people to demand action on gun control in a uniquely powerful way. (https://postsintoletters.com)
Snaptivity can turn any stadium event into a live photo feed. Robotic cameras and IoT sensing networks map every inch of the stadium, while crowd tracking and AI predict when and where the next big reaction will hit—triggering the cameras to catch intense moments of passion, despair, hope, and victory. To avoid distracting from the action, Snaptivity delivers photos to fans via an app during downt ...
For World Elephant Day, whiteGREY Australia partnered with the David Sheldrick Wildlife Trust and ElephantVoices, for the first time allowing human words and emotions to be translated into elephant calls. ‘Hello in Elephant’ - a website using voice recognition technology, as well as input for text and emoji, to translate messages into the Elephant Language, so their voice can be shared ...
The Australian Government has launched 'Let's Stop It At The Start' - a primary prevention campaign, jointly funded by all governments aimed at reducing violence against women in future generations. Violence against women doesn’t just start – it grows from a young age. This campaign seeks to get all Australians to recognise how their day-to-day behaviour could enable future violence to ...
Snickers took their quest to cure our 'hangriness' one step further with their 'Hungerithm' campaign. The campaign tapped into Australia's mood by monitoring what we're saying on the internet - and the angrier we all became, the lower the price of a Snickers bar at 7-Eleven stores. The campaign achieved a 15 per cent increase in year on year sales at 7-Eleven stores and also had over 30 million me ...
To help build the habit of hand washing with soap among children in rural India, Savlon introduced special chalk sticks infused with soap. These could be used to write just like regular chalk sticks, but the chalk powder collected on kids’ hands while writing turned into cleansing soap when their hands came in contact with water. The simple innovation automatically turned washing hands with soap i ...
The impact of humans on the life of animals is showed through a competing animated film that features several animals in different parts of the globe singing "I dreamed a dream" from Les Miserables as we watch their dream of a life being ruined by ruthless humans. Humans continue to be the biggest cause of animal extinction. It's important to raise awareness of the impact we all have over the ...
With this AR-enabled app, EcoPencils are transformed into animals when kids point the phone's camera to a corresponding colour of pencil. The app also allows kids to take pictures with the animals they unlock, collect them, and customise their own version. (https://www.dandad.org)
A GPS built for kids that starts the LEGOLAND adventure the moment families leave home, by transforming the drive into a LEGO-themed ride. (https://www.vml.com)
With the raise of the peer economy and retail space rent, French online retailer found a clever way to create free temporary stores for their designs and products. (https://activationideas.com)
Bedtime is the time of day when parents and children spend quality time together. So DIY brand Castorama turned this precious moment into a magical one. The Magic Wallpaper is the first wallpaper that gives access to countless adventures with its fun and innovative way of telling stories to children. (https://www.tbwa-paris.com)
The first app that lets you check in real time, millions of stories of the same news item and gives you the 6 most widely differing angles of coverage all over the world. Without any ideological or geographical bias. It starts like Shazam. Aim your mobile towards your tv or radio when they are talking about a topic you are interested in. In real time,YOURNALIST sends it to Watson,an IBM software t ...
The run offered the opportunity to complete a full marathon (42.195km) through Tokyo. Tokyo has a staggering 15,772 Signals,making it impossible to complete an uninterrupted urban run. The urban race through the streets of Tokyo was brought to life with traffic data provided by the police, and taking traffic light patterns, distance, timing and safety into account. The marathon was held ...
Recognising that millions of bland Out Of Office emails are sent out everyday to unsuspecting colleagues and friends, Qantas’ new Out Of Office Travelogue endeavours to take the once mundane experience to a whole new level with an interesting and fun way to connect via an Instagram feed. (http://themonkeys.com)
The core of the attention-grabbing campaign is a specially designed digital Info screen. Through a motion detector and hidden attached speakers, every time a pedestrian crosses the street on red, the sound of abruptly braking tires and screeching noises were played. Distorted faces of horror from pedestrians were displayed directly on the digital Info screen and highlighted in real time with the s ...
