Ubrew is a small brewing company based in London. They asked us to launch a new low alcohol beer brand with a small media investment but with a strong digital based idea with a high communication value. A smart, disruptive idea able to stand out from the crowd of the multi millionaire beers campaign. Something that people want to talk about. (http://www.mccannhealth.com)
The run offered the opportunity to complete a full marathon (42.195km) through Tokyo. Tokyo has a staggering 15,772 Signals,making it impossible to complete an uninterrupted urban run. The urban race through the streets of Tokyo was brought to life with traffic data provided by the police, and taking traffic light patterns, distance, timing and safety into account. The marathon was held ...
The user drags and drops an image onto the Cheapflights banner, which captures and analyses it, then feeds the detailed content description of the image to multiple service APIs to establish if the photo shows a singer, actor or sports star. This information is then fed to ticket sale services, such as Ticketmaster or Songkick, to find out when and where next public event is taking place.&nbs ...
Recognising that millions of bland Out Of Office emails are sent out everyday to unsuspecting colleagues and friends, Qantas’ new Out Of Office Travelogue endeavours to take the once mundane experience to a whole new level with an interesting and fun way to connect via an Instagram feed. (http://themonkeys.com)
We created a special pair of shoes called ‘Odds’ that had a pair of 2 lefts or 2 rights that para-athletes could choose from. So instead of giving them one side of the shoe that’s useless, the unique shoe box had another side of the shoe they really need. (https://www.dandad.org)
In Denmark grocery chain SPAR is located in the small towns and like most local shops, they are threatened by depopulation and big supermarkets opening nearby. So to launch their new brand platform: En af de locale, we closed down all 121 SPAR stores across Denmark and when we opened again, we had replaced the logo on the store fronts with the name of the local grocer, so people could go shop ...
The core of the attention-grabbing campaign is a specially designed digital Info screen. Through a motion detector and hidden attached speakers, every time a pedestrian crosses the street on red, the sound of abruptly braking tires and screeching noises were played. Distorted faces of horror from pedestrians were displayed directly on the digital Info screen and highlighted in real time with the s ...
Four Seasons produces high-quality condoms for all shapes and sizes. Most of the communication in their category is aimed at encouraging singles and teens to wear condoms, yet studies show that 30% of parents wear them too – when they manage to find time for sex! We saw this as an opportunity to grow Four Season’s business.
Meet the Extendables: an online cartoon we created and produced to ...
Retailers and amenities are often strangely located in Russian cities, with new ventures often not lasting two years. This project aims to improve local communities by using empty windows, billboards, and geo-targeted online banners to canvas local needs. These are then voted on before being sent to local businesses which can then target the area. (https://www.dandad.org)
The commercial begins on a hallway at night. We see lightning flash and hear thunder in the distance. The camera moves down on a little girl during storm, who was never allowed to sleep in Mum’s bed. The camera pulls wide and we see a big dog snuggled up to mum in bed. Cut to an endframe where a picture frame of the grown up kid is knocked over and replaced by a picture of the dog. The young woman ...
"Halloween," a spot telling a heartbreaking story of a burn victim who is limited to one day a year where he feels comfortable in public. With the aim to sensitize the general public to what burn victims go through every day, the campaign hopes to encourage society to understand what they go through on a daily basis. (http://tbwa.com)
This ad expresses the high durability of the roof tiles. Personifications of the products show how they stick together and stay strong under any severe circumstances such as big typhoon, earthquake or fire break. (http://www.spooninc.com)
Have you ever tried to reverse into a parking space with a trailer attached? You can easily turn into a laughing stock. Millions of people in Germany, not just fans of equestrian sports, are familiar with this situation. Fortunately, the new Volkswagen Tiguan features ‘Trailer Assist’. (https://www.grabarzundpartner.de)
The digital check-in solution is just as groundbreaking as it needs to be explained. Our task was to bring them closer to the target group in an integrated campaign, which at the same time emphasizes the innovative power of RIMOWA. (https://www.philippundkeuntje.de)
Ce spot TV d’Intermarché, c’est l’histoire d’une romance, entre un jeune homme aux mauvaises habitudes alimentaires qui tombe sous le charme d’une jolie et jeune caissière du magasin. Pendant 3 minutes, on le découvre changer son alimentation pour mieux l’impressionner. (https://lareclame.fr)
Asics' concept is straightforward: rip out the ad, step on to three page barefoot and your body heat reveals the shape of your footprint which you then compare against a tread key. This information enables the consumer to make an informed choice about the type of shoe required. (https://www.sportstechnologyawards.com)
We wanted to remind people that women are also athletes, but most of all make a statement in a country where the perception is that sports are more for men. We saw an opportunity in the city's sports signs used in parks, where all figures shown are male. We came up with a direct marketing idea to change the male figure into a female one. We gave out magnetic pony tails, motivating women that on Wo ...
It’s Friday the 13th – probably not the best day for buying a lottery ticket, all things considered. But people in Lebanon are able to avoid the curse of the unluckiest date thanks to a smart bit of online magic from Loto Libanaise and Impact BBDO Dubai.
Loto Libanaise wanted everyone to feel lucky when playing, even the most superstitious, so their agency Impact BBDO Dubai hit upon a w ...
In the new campaign Nike implies people are wasting their time watching TV shows, obsessing with celebrity culture, taking selfies on mobile phones, bantering on social media and in other ways. References are made in certain points to references to The Real Housewives, Game of Thrones and The Walking Dead. Instead of watching screens they should going out to run or train.
In "Zombies,” Nike asks ...
The war in Syria has been going on for 7 years. Endless tragic news reports made people numb and indifferent. Just before Christmas, the conflict escalated in the city of Aleppo. Most NGO’s were leaving the region, except for the Red Cross. New funds were needed. Urgently. Everyone knows the song “Let It Snow” from Dean Martin as one of the happiest Christmas songs of all time. They associate ...
