Coca-Cola created a marketing campaign that teens felt was for them, using channels and content that spoke directly to them:
They changed the colour of Coke's iconic red cans by launching a new range of limited edition multi-coloured cans that teens could collect, play with and share. The cans were also readable codes that unlocked a hidden, colo ...
Rain for sale
Lloro is a town in the poorest region of Colombia, and one of the rainiest towns in the world. But, because of its low economic resources, the town lacks access to potable water. The Coca-Cola Company had an idea. Sell the rain. They persuaded the Lloro townspeople to collect their rainwater and store it in recycled glass bottles. The townspeople then handpainted the bottles, turni ...
Coca -Cola Life
Coke Argentina tells a true-to-life story of the highs and lows of early parenthood. We see a couple go through all the milestones after bringing home a baby—from sheer exhaustion to toddler mischief to the "Toys R Us has thrown up all over my house" stage. Not a new concept for advertising, but it's done in a beautiful way. No grating screaming kid noises or parents dismis ...
Coca-Cola Velcro Billboard
The aim was let people know about how the new Coca-cola Grip Bottle has a better grip for holding. So they made people experience the grip: the Velcro Poster. People literally hooked to the campaign. On the whole, a 3.8% brand volume growth in France compared to 2007. (http://www.demilked.com/)
Gift bottle Coca Cola
In 2013 Coca-cola created an amazing campaign with the help of Ogilvy & Mather Bogota but turning the label of the bottles into a ribbon and make it look like a beautiful gift.
Small World Machines
The execution, on the other hand, was a little more complex. "Small World Machines" provided a live communications portal through two Coca-Cola vending machines; one placed in India, the other in Pakistan. When a customer approached the vending machine, a screen would appear showing another customer from the opposing country. (www.leoburnett.com)
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The Billboard that turned into wrapper
Keeping in mind the fact that Christmas is the best time for open happiness Ogilvy & Mather created an outstanding campaign for Coca Cola in USA. During Christmas, they had this innovative idea of turing outdoor poster into gift wrapper.
Coca-Cola Rainbow Nation - 20 years of democracy in South Africa
In South Africa, a young democracy that has been dubbed 'The Rainbow Nation', April is Freedom month and 2014 marks the 20th anniversary of this democracy. In celebration of this, Coca-Cola are literally creating rainbows. Using sunlight, water, some fancy science and a little bit of magic, rainbows popped up all over the Johanne ...
Skype Coca-Cola Christmas Booth
The Hello Happiness Phone Booth accepts bottle caps instead of coins to make a free three-minute international phone call. The booths were installed at labour camps where the workers live, making it easy for them to call home, any day at any time. Through the booth, every time a worker opened a Coke they were able to share a few minutes of happiness with their f ...
HAPPY ID - Coca Cola Cannes Lions 2014 Winner
Coca-Cola “Happy ID” invites all Peruvians to make happiness a part of their identity by smiling in their National Identity Document (ID) photos. (http://www.coca-colacompany.com/)
Guerilla Marketing Example - Coca-Cola Happiness Vending Machine
A Coca-Cola vending machine delivered “doses” of happiness – everything from fresh flowers to pizza – to unsuspecting students on a college campus in New York. The hit viral video inspired dozens of similar stunts around the world and left Coke fans forever wondering, “Where Will Happiness Strike Next?” (http://www.coca-colaco ...
Top 10 Marketing Failures: Coke, Ford, Netflix
They seemed like such good ideas At the time. Not every marketing campaign can be a success, but it takes a special kind of ad to fail as spectacularly as these. Whether they're creeping out audiences, offending special interest groups, losing money for their businesses or are just plain weird, these marketing choices have been some of the worst in ...
Coca-Cola Happiness Flag: It's Here! - 2014 FIFA World Cup™
The faces of football fans from 207 countries made it onto the pitch at Arena de Sao Paulo before the opening match of the 2014 FIFA World Cup as Coca-Colaunveiled “The Happiness Flag” before an estimated global audience of more than 1 billion people. The largest-ever, digitally produced Photomosaic® flag used more than 2 ...
Diet Coke Presents: The Slender Vender
Diet Coke fits beautifully into one's lifestyle -- and so does its Slender Vender: The thinnest vending machine in the world. It fits where others can't and may show up in a place you'd least expect. Discover how people react when they see it. (http://www.coca-colacompany.com/)
Mini Coca Cola in Mini Kiosk
Coca-Cola worked with advertising firm Ogilvy & Mather Berlin to promote its miniature Coke cans at mini newsstand kiosks with mini vending machines in five German cities. Each promotional kiosk contained a miniature vending machine that dispenses 7.5-ounce mini-Coke cans, as well as a human vendor. (http://www.kioskmarketplace.com/)
#CannesLions 2012 Gold Outdoor: SHARE A COKE
COKE has always been an integral part of people coming together. But in our digital world, the way we connect has changed. We had to jump start some real conversations – with people you may have lost touch with, or were yet to meet. And nothing reminds you more of someone than their first name. So we printed the 150 most popular Australian names on CO ...
COKE HAPPINESS REFILL
Para a Coca-Cola, felicidade é estar presente na vida dos adolescentes. E para os adolescentes, felicidade é estar conectado. Assim surgiu a primeira máquina de Coca-Cola que dá créditos de internet, integrando ponto de venda, celulares e experiência de marca. (http://www.ogilvy.com.br/)
Coca-Cola Village
Incredible case study of a facebook campaign in Israel, The Coca Cola village is one of the biggest summer event for children in Israel. This year, the Coca Cola village decided to use facebook to promote this summer camp. In This video you are going to discover a real creative use of facebook and how they put the virtual world of facebook with the real world. (https://www.yout ...
[Hi-Res] A Million Reasons to Believe in Thailand [2 Gold Cannes Lions & FOMA Winners 2013]
Coca Cola as the ambassador of “Happiness” wanted to reverse the tide of bad news, inject positivism and uplift the country’s mood. The campaign did more than just raise the bar for media creativity; instead, Coca-Cola Thailand raised the morale of the whole nation bringing back happiness to the “Land ...
CocaCola China - Chok! Chok! Chok!
“Chok!”, meaning rapid motion, is the latest slang word used by Hong Kong teens. Riding on the popularity of this new slang word, Coca Cola created a smartphone app to let teens catch tumbling bottle caps straight from the TV screen to win instant prizes, successfully turning a traditional TVC into Hong Kong and Asia’s first ever interactive gaming promotion. ( ...
