Bing | Decode Jay-Z
Due to long-established, habitual relationships with Google, Microsoft’s search engine, Bing, suffered from perpetually low penetration and relevance with influential audiences. To help break the Google habit, Droga5 sought to create an actual product demonstration of Bing’s benefits that would catapult it into culture. Identifying the launch of Jay Z’s autobiography, Decoded ...
Heaven on Earth
New fragrance from Axe is so irresistible that even angels fall for it. In the international TV commercial descend the Angels down, to look for these earthly temptation. The online activation campaign shows boys can experience the Axe effect. (www.mediarepublic.com)
Cocio Summer Shake
We were briefed to make a banner campaign. But challenged the client to go further than that - and let users create their own "summer mash up" in the form of a musical track.This allowed us to use the radio media in a different way - by making the airwaves available for playing user generated content. It also gave us the opportunity to make "Cocio Summer Shake" a social experi ...
We follow a young pleasure seeker, who in true acrobatic style, makes her way through the internet whilst interacting with different brands. Her objective is to get to the new Magnum Temptation ice cream. Along the way she captures chocolate bon bons - a key ingredient in Magnum Temptation - and so drives up her score. (www.lowebrindfors.se)
Google Voice Search
Wind the clock back two years with your smart phone in hand. Try to recall doing a search for a restaurant or the latest scores of your favorite sports team. If you’re like me you probably won’t even bother, or you’ll suffer with tiny keys or fat fingers on a touch screen. With Google Search by Voice all that has changed. Now you just tap the microphone, speak, and within sec ...
'Hands Off' di Marcel Paris per Marc Dorcel
With HANDS OFF, Marc Dorcel decided to demonstrate that quality comes at a price. For one week, he decided to give an exclusive free access to his entire library but under one little condition : take on the challenge to keep their hands on the keyboard. (http://www.marcelww.com)
A Personal Apology (Just for you)
Due to a distribution problem in late 2010, o.b. tampons went off the shelves. Women were upset at the sudden loss of their brand, and we needed to apologize. So, we created a customized song and music video for each person on the o.b. database, and took the personalization of web content to a whole new level in the process. We recorded literally thousands of un ...
Vodafone Red Light Application-Between Us Case Film
In Turkey, half of all women are subject to violence. This app helps during attacks. Vodafone's Red Light Application uses mobile technologies to protect women. Shake & Warn secretly sends messages and location to 3 contacts, requesting assistance. (http://www.eurobest.com)
EA Sports Madden NFL GIFERATOR
The Madden GIFERATOR is a highly sophisticated NFL GIF engine. Our technology fuses live NFL data with Madden NFL 15 video game footage to kick out real-time GIF highlights for every game, all season long. The result is an ever-growing arsenal of customizable GIFs football fans can hurl in the face of their rivals. ( https://www.youtube.com)
Backup memory - Samsung Advert 2015
The Backup Memory is the first mobile application targeted to people with Alzheimer's as well as their families. It’s an online platform aimed at connecting patients’ profiles with those of their circle of friends and acquaintances. In real time and directly to their phones, the app provides patients with reminders of the identity of the person entering their ...
The Future of Makeup
Revolutionize the way you play with makeup with L’Oréal Paris Makeup Genius—the app that lets you virtually try on products, explore expertly-curated looks, share with your friends and experiment with beauty like never before. Because you’re worth it. (https://www.youtube.com)
Great Chinese Names for Great Britain
There is intense competition to attract Chinese visitors to the UK, and despite China being one of the UK’s fastest-growing source markets for inbound tourism, Britain has lost market share to key competitors. The campaign kicked off with an official invitation from the British Ambassador to China, Sir Sebastian Wood. He recorded a video and hosted a ...
Run That Town
The Australian Bureau of Statistics wanted to show Australians the value and relevance of Census data. Run That Town puts players in charge of their town and make decisions to keep their local population happy. The gameplay is unique in that it is built on the real Census data of each postcode. (http://www.leoburnett.com.au)
AXE: Susan Glenn
Our campaign for Axe taps into a situation every single guy in the world can identify with, and gives it a name – “Susan Glenn.” Luckily for guys everywhere, Axe is here to help. (www.bartleboglehegarty.com)
Ribeiro years working his campaign under the concept of Minicuotas. He is a recognized and valued benefit in each of the places where Ribeiro is present. With the launch of e-commerce, we must take this concept to the digital universe. Ribeiro.com.ar aims to occupy a position in which the company has a number of branches: the City of Buenos Aires. So we worked ...
At IKEA every day is different
consumers in holland still think that ikea stands for the billy, the lack table and the ps cabinet. but there’s a lot more variation at ikea. in fact, the swedish furniture store has so much to offer that you can tell something new every day. and that’s exactly what we did in our latest tv-campaign.
Philharmoniker Hamburg - Acousticons App
To bring back the classical music back in to every day life and specially to address young audiance. They used digital media and created an app called Acousticons. With is app it is now possible all over the world to send text messages using musical compilments. In this app you can add emoticons with sound = acousticon.
Link: http://www.ak ...
Burberry Kisses: A Google Art, Copy & Code Project
Burberry wanted to immerse millennials in the rich heritage of their 157-year-old brand by using technology to reach them on an emotional level. Our challenge was to bring the romance of Burberry into the digital space in order to spark a connection with a new generation.
Link to full case: https://www.thinkwithgoogle.com/campaigns ...