Please Dont Make Up Drive
Given a shockingly high figure of half a million car crashes a year caused by women drivers applying make-up (in the UK alone), awareness of this underestimated danger needs to be raised. Based on this insight the aim of a viral video by DDB Berlin and Volkswagen is to address a target audience of young women drivers and educate them about the danger of putting on make ...
X-mas Table Relay Race
McDonald’s created three Christmas themed hamburgers. In Sweden, Christmas is traditionally about “julbord” (literally Christmas Table, with foods either loved or loathed). To promote our burgers, we created a Facebook-application called the Xmas Table Relay Race. A competition encouraging people to create their own Christmas Table. With friends and the chance to win ...
Polo Principle
The Polo nowadays represents Volkswagen's original brand ethos of "democratizing innovations". In a Polo you get innovations that were otherwise reserved for drivers of luxury cars. We named this thinking: "The Polo Principle". The campaign launched with a mission statement TVC supported by print and banners. But online we wanted to go a step further: To demonstra ...
You'll Never Wear That Again
Fashion is just fashion for a while. Then it's just clothes. But they are still there. In your closet. And on Facebook. "You'll Never Wear That Again" is a Facebook app that will help you clear away the clothes you no longer use, using your old Facebook photos. Clothes you can easily donate to Stockholm City. (www.ddb.se)
& ...
The Record Re-Calculator - McDonald's
DDB Stockholm made the London Olympics kid-friendly, with the "Record Recalculator," an app that takes world records from track & field Olympics events and "recalculates" them, using the kid's name, age, height and shoe size, to create an achievable goal for kids to try and beat. An event in Sweden let kids try and beat world records in real lif ...
McDonald's: Track My Maccas
After the client has finished the fairly dubious checking process, 3D enlarged reality transforms eatery tables into stages, letting clients choose fixing and locate about it. For instance, one of the stories, joined by the activity, goes like this: "To make awesome Chicken McNuggets we require extraordinary chicken pieces. So we got our own from Eagle Farm, ...
McDonald's Chalkboard Menu
In a new campaign by DDB Warsaw, McDonald’s presents its unique daily offers on a chalkboard menu in front of its busiest restaurant in Warsaw. The menu items are hand-drawn by a graffiti artist on a full-size advertising billboard. The billboard presents fresh ingredients of McDonald’s food, seasonal items and a variety of lunch and breakfast menus (http ...
Smart TXTBKS
Smart TXTBKS is the Mobile Grand Prix Cannes Lion winner from 2013. Smart, the Philippines' largest telecom, took sim cards and turned them into a free school text book delivery mechanism called Smart TXTBKS. (www.ddb.com.ph)
Facebook 1914
At a time when more than 24 million French people tell their daily lives through their facebook statuses, imagine what those same users, plunged suddenly in the din of the twentieth century would have had to tell whether the social network had existed in 1914. That's the whole idea of "Operation Facebook in 1914" for the Museum of the Great War of the Pays de Meaux.& ...
John Lewis Christmas Advert 2014 - #MontyThePenguin
This year’s Christmas campaign featuring Monty the Penguin reminds us of the magic of Christmas seen through a child’s eyes and is set to Tom Odell’s cover of John Lennon’s ‘Real Love’. (http://www.adamandeveddb.com)
http://www.johnlewis.com
Holograms for freedom
Las normas penalizadoras de las libertades y los derechos humanos de las #LeyesMordaza, recientemente aprobadas en el congreso de los diputados, nos convierten en una ciudadanía fantasmal, holográfica, que sólo cuenta en la política para acatar las voluntades de los que se han encaramado ahí arriba, de los que dictan leyes por encima de todas, incluido el poder judicial. ...
Volkswagen Erhvervsbiler
When business is bad for Volkswagen's business customers, the business is bad for Volkswagen. In a stagnant B2B market for small businessesand hard hit by the financial crisis , saw Volkswagen increased competition and an increased tendency to trade down to cheaper brands. To reverse the trend and defend its position as market leader , it was decided to give small busine ...
Coinoffers- ClickForCoins
Coins, was introduced in 2011 and in this period McDonald’s distributed approximately 5 million virtual Coins across all media platforms allowing consumers to collect the virtual currency through an app in exchange for real Coinoffers products at McDonald’s.
Link: https://www.ddb.com/blog/conferences/ddb-copenhagen-wins-grand-prix-at-danish-effies/
My Smart Eye
My smart eye is a mobile app designed to crwodsource vision and care for the visually impaired through micro-volunteering. With the mobile app, anyone, anywhere, anytime can connect to and help visually handicapped in just seconds.
Link: http://mysmarteye.starhub.com/
Imaginary Toys
In the year 2013, Pao dos Pobres with the help of DDB launches a campaign by making ordinary things which are made by poor childeren in to expensive toys which helps them for funding the kids future.
Steinlager 'Believe'
Loin Nathan with the help of DDB launched a campaign for Football world cup. Relaunching the can from 1987 again to work as their lucky charm and help them to win the world cup. Despite of not being the official sponsor Steinlager managed to get most of the market share.
4 Year Olds Bucket List - Water is Life
DDB NY and WATERisLIFE launched an emotional campaign titled, “Kenya Bucket List,” where a film crew travelled to Kenya to take a four-year-old Maasai boy named Nkaitole (pronounced Guytolie), who’s never been out of his remote African village, on an adventure to do all the things he’s always wanted to do before he dies. Why? Because in Sub-Sahara ...
The Broadcast Made for You
Itau bank created first 100 percent partial broadcast in the history football keeping in mind the fact that Brazilian are crazy about football and even crazier about their teams. The match was broadcasted on two different channels for different teams. The broadcast was announced on social media, TV and radio. This campaign got a very good response and supporters of dif ...
Paw Justice - Animal Strike
This bill proposes amendments to the Animal Welfare Act 1999 to improve the enforceability, clarity, and transparency of the New Zealand animal welfare system. (http://www.parliament.nz)
Yes-No English
Procter and Gambles dishwashing liquid YES (Fairy) is hugely popular in Sweden. The problem is that some people, apparently, still say no to Yes. Thats why we launched a campaign to find these consumers and offer them an "alternative"; No. Voilá! Problem fixed - The power of Yes for people who say no to Yes. Being a brand campaign for Yes, the desired outcome is to present Yes a ...
