living with lag - an oculus rift experiment
The fiber broadband provider ume.net offers one of the world’s fastest Internet connections, 100% lag free. To highlight this, ume.net wanted to create a campaign with viral potential that explains why everyone should have lag free Internet. (http://www.anrbbdo.se)
Reference: http://livingwithlag.com/
World Wide Maze - Google Chorme
We created a "World Wide Maze" One of Chrome Experiment series that aims to transmit the potential of the web in the world. WebSocket and WebGL technology, and use the Google Chrome tab synchronization feature, it is a game that you can play with smartphone by deforming the 3D maze at any site. (www.prty.jp)
Thunderclap
Thunderclap helps groups of people share a single message at the same time. Social media is an easy way to say something, but it’s a difficult way to be heard. Thunderclap is the first-ever crowdspeaking platform that helps people be heard by saying something together. It allows a single message to be mass-shared, flash mob-style, so it rises above the noise of your social n ...
A Boy and his atom
The ability to move single atoms—the smallest particles of any element in the universe—is crucial to IBM’s research in the field of atomic memory. But even nanophysicists need to have a little fun. In that spirit, IBM researchers used a scanning tunneling microscope to move thousands of atoms, all in pursuit of making a movie so small it can be seen only whe ...
Persil Small & Mighty and Microsoft Multiscreen campaign case study
Unilever and Mindshare set Microsoft a challenge - Build a multiscreen marketing solution across the Microsoft eco-system of products, and create a successful media formula that could become both scalable and repeatable in the future. Here is what we come up with. (https://www.youtube.com)
World's First LIVE Tweeting Honey Badger
With the help of some innovative technology, we were able to transform one of the Jo'burg Zoo's very own animals into their official social media spokesanimal. We did this by creating a high-tech animal enclosure that enables the zoo's mascot, a resident honey badger named BG, to tweet about what he is doing and thinking throughout the day. As BG m ...
World's Toughest Job - #worldstoughestjob
The campaign showcases a series of real job interviews for "director of operations," an unpaid position that requires you to stand on your feet for 24 hours a day. Eventually the interview reveals that the post is already filled by mothers. (http://adage.com)
Airbnb #SochiProblems
When journalists began tweeting about the harsh accommodations in Sochi using the hashtag #SochiProblems, Airbnb was quick to react by tweeting directly to journalists with available Airbnb listings in Sochi.Sochi 2014 has also been coined as the "Viral Games" and in this quick-thinking real time marketing effort on Twitter, Airbnb took the gold! Airbnb successfully made ...
Paw Justice - Animal Strike
This bill proposes amendments to the Animal Welfare Act 1999 to improve the enforceability, clarity, and transparency of the New Zealand animal welfare system. (http://www.parliament.nz)
Screen and Dog Saver Pedigree AlmapBBDO
At the office, whenever you're at a meeting or having some coffee — that is, when you're away from the computer — the screen saver will come on. The same thing also takes place very frequently with computers located at shops, cyber cafés and other public venues. We decided to use screensavers as media and turn them into a virtual ...
FAB2014 Nominee: Absolut Drinks in motion e
100 million drink related searches are made globally each month. How do we make use of this existing behaviour and ensure that Absolut shows up in the search results? One video for every recipe on absolutdrinks.com would be a good start. But that’s 3,500 drinks… (http://tomorrowawards.com/)
The First Post in Braille - UNCP
The National Blind Unit (UNCP), using it's Facebook page, posted an innovative piece, which transmits a virtual experience into the understanding how blind people read. (https://www.youtube.com/)
British Council Singapore's 'Know Your English' campaign
The 'Know your English’ banner tracks the user’s natural web usage behavior of highlighting a peculiar word when reading online. By observing beyond its allocated media space, the banner is able keep up with the user’s reading activities, refresh itself in real-time and reveal the meaning behind the respective word. It also provides audi ...
Bic: Universal Typeface
The "Universal Typeface" project was initiated to honor BIC's Cristal ballpoint pen – of which more than 100 billion pieces have been produced since 1950. A unique campaign that manages to combine digital penmanship and demographic data from all around the world in a single physical typeface. On theuniversaltypeface.com we're collecting the handwritings of p ...
Jaagore - Push the Pin
Power of 49, a Jaago Re initiative for women, was launched with an objective to awaken women, who form 49 percent of India’s voter base, inspiring them to cast an informed and independent vote and exercise the power they have to make or break a government in this forthcoming election. The campaign was conceptualised from the insight that women constitute 49 per ...
P&G Muti-Screen campaign with Messi is Head & Shoulders above the rest
Head & Shoulders wanted to generate awareness & engagement of the new Head & Shoulder Mentol Fresh version recently re-launched with the brand's ultimate celebrity endorser, soccer superstar, Lionel Messi. In that context Microsoft as content partner generate a multi-screen platform called "Rumbo 2014" w ...
Skype Coca-Cola Christmas Booth
The Hello Happiness Phone Booth accepts bottle caps instead of coins to make a free three-minute international phone call. The booths were installed at labour camps where the workers live, making it easy for them to call home, any day at any time. Through the booth, every time a worker opened a Coke they were able to share a few minutes of happiness with their f ...
Skype "Stay Together" Campaign
A campaign blog hosts additional content, as well as a contest where people can share and vote on real stories of how they use Skype to stay in communication with faraway family and friends. A Bing interactive map also allows users to explore stories and view friends and family in faraway locations. (http://www.pereiraodell.com/)
Heineken Fans of the world Tribal DDB Amsterdam
It's been created a platform that allows the different Heineken markets to tell their brand stories in a relevant and engaging way, while staying true to the brand. And to use each other’s stories to create a social super brand and a super social brand. Within just 3 months, over a million of new interactions. (http://www.ddbgroup.nl/en)
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Johnson & Johnson: Hello My Name Means
The "Hello my name means" is an App that provides a compiled statistical data on names. This information is extracted from Internet sources such as websites, social networking and other apps. The App intends to help moms and dads who want to check this kind of data before choosing the name of their future baby and also to everyone who have any interes ...
