GOOGLE Nightwalk Case film
Google Night Walk is a digital, interactive version of one of Julie de Muer’s favorite audiowalks. Users are taken via Google maps on a guided tour through the back alley of Cours Julian in Marseille. The film and experience immerse users in the sounds and culture of Marseille using the latest Google technology. (https://www.72andsunny.com/)
Cannes Lions 2014 Winner / 3M - Petrifilm - 500 Nanometers Mail (Maruri Grey)
Las personas que trabajan en laboratorios pasan un tercio de su vida mirando por un microscopio, así que decidimos sorprenderlos mientras utilizan este instrumento. Utilizando tecnología láser imprimimos un texto de 500 nanómetros, que es equivalente al tamaño de una bacteria, así que solo podía ser leído utilizando un ...
Geometry Global Kuala Lumpur, The True Fans Case Video
For Lost Animal Souls Shelter, a small NGO on Facebook that depends on public funding, that meant trouble. We had to reinvent our approach towards our Facebook community. We did that by converting our fans into administrators. This meant that we got people more involved in the daily management of the community. They weren't mere observers ...
SPEAKING EXCHANGE - Cannes Lions 2014 Winner Case Study
Students want to practice English, and elderly people someone to talk to. Therefore, CNA English school creates a way for them to meet each other: Speaking Exchange, an educational project that connects students and seniors over the Internet. Thus, a conversation exercise is also an act of solidarity and personal growth. It is an exchange i ...
eBay Cannes case study - Havas Worldwide Australia
Working with eBay’s developers, Havas modified their search algorithm on a themed microsite to deliver results based on two search terms rather than one, creating pages of truly unique gift ideas. To create content, TVCs and drive earned media, they showcased two mums who have a really tough time buying at Christmas, and helped them find pr ...
SIXT WI-FI GUERILLA IDEA.
Airports usually have loads of car renting firms trying to pitch their offer to the customer. Here’s a great guerilla marketing idea for German company SIXT at the Hamburg airport: setup a couple of wifi stations and give them each a different name. What you’ll get is cheap but effective wifi advertising. (http://www.brandinfection.com/)
Eddy Terstall Twitflicks | www.adzag.co
Eddy's TwitFlicks is a spontaneous action where movie lovers of Netherlands with a simple tweet and a donation of your choice to help with the realization of the new film by Eddy Terstall , " Deal." To thank you for your donation Eddy makes a movie which you have conceived the idea as a donor. (http://www.eddystwitflicks.nl/)
Jung von Matt/Limmat: Obermutten. A little village goes global.
A campaign dedicated to the little and lovely mountain villages in the Canton of Graubünden, Switzerland. Not long ago, it was still peaceful in the small Swiss mountain village of Obermutten. This idyllic settlement of a mere eighty residents was known to virtually no one save a few hikers passing through now and then. Now som ...
Project Re: Brief - Harvey Gabor - Re-imagining Coca-Cola, "Hilltop"
With the help of Billy Davis and Roger Cook, this line became a song and was recorded by The New Seekers, a popular British singing group. However it was art director Harvey Gabor’s idea to create ‘The First United Chorus of the World’, transforming Backer’s song into a joyous celebration of unity and resulting in one of the mo ...
Gillette Venus Tag the Weather case study
Hur säljer man rakhyvlar för kvinnor i ett land där man bara kan visa benen halva året? Man ser till att ju sämre vädret är, desto billigare är det att köpa rakhyvlar. (http://saatchi.se/)
Intel and Toshiba's "The Beauty Inside" - Case Study
A man wakes up as a different person every morning - and one day, he falls in love. It's an intriguing premise, but not quite right for Hollywood where movies need one or two unchanging stars. What it is perfect for, however, is social media where involving as many people as possible is the whole point. (http://showcase.noagencyname.com/) ...
Emakina - Yunomi
Emakina developed a multi-country platform for women by woman, it allows women to participate. The primary medium is an online based community where consumers can read touching, interesting or practical stories. Women can exchange personal stories, recipes and practical tips. A daily section called Woman of the day puts a spotlight on one community member every day, sharing the ...
American Express OPEN Small Business Saturday
Help customers find your business. The more people Shop Small®, the more small businesses, like yours, will flourish. That's why we're continuing to provide different resources to get customers through your door and make it easy for people to find out about your business any day of the year. (https://www209.americanexpress.com)
CocaCola China - Chok! Chok! Chok!
“Chok!”, meaning rapid motion, is the latest slang word used by Hong Kong teens. Riding on the popularity of this new slang word, Coca Cola created a smartphone app to let teens catch tumbling bottle caps straight from the TV screen to win instant prizes, successfully turning a traditional TVC into Hong Kong and Asia’s first ever interactive gaming promotion. ( ...
Dark Knight - Viral Marketing Campaign
"Why So Serious?" was designed as a 360° alternate reality experience that played out over 15 months leading up to the release of The Dark Knight. Spilling out over a multitude of different platforms, this deep immersive campaign recruited the audience to become real citizens of Gotham City. Over 11 million unique participants in over 75 countries fueled th ...
CINDER Case Film - Grand Prix Innovation Lions Cannes Lions 2013
Cinder has since been open-sourced and has quickly taken on a life of its own with a huge global community not just using it, but contributing back with new source code, bug fixes and documentation. A number of technology giants are leaning on Cinder for products as well as R & D. Beyond commercial use, academic institutions ar ...
Case Study: Digital Marketing - Kraft Foods Make Something Amazing
Kraft Singles is helping fans gear up for summer through a Pinterest contest aimed at inspiring summer grilling and creating good times among family and friends. Recently launched, the sweeps encourages fans to “pin to win” the necessary essentials for spicing up their backyard barbeque spread. Kraft Cheese is ...
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In fact, Geniuses can take care of everything from troubleshooting problems to actual repairs. Want to speak to a Genius? Make an appointment ahead of time to guarantee your space.
