Cannes Lions 2014 Winner / Nature's Garden - Hepalive (Maruri Grey)
Scientists discovered that the liver produces a substance called Glucocorticoid that regulates your emotions. So the organ that controls your feelings is your liver, not your heart, despite what you've been led to believe. Maruri Grey Ecuador re-recorded famous songs that used the word heart, and replaced it with the word liver ...
Cannes Lions 2014 Winner / Magistral Medical Examination (Grey Argentina)
Por primera vez hicimos a los hombres protagonistas. No sólo haciéndolos lavar platos, sino también demostrando que al hacerlo no corren ningún tipo de riesgo médico. (http://grey.com/)
Cannes Lions 2014 Winner / Multicebrina - Having a Good Memory Has Its Benefits (Maruri Grey)
MultiCbrina es un suplemento natural que avuda a mejorar la memoria y para demomstrar que una buena memoria te da beneficios desarrolamos una serie de cuñas en las que se comunicaba que podìas ganar automaticamente un premio si eras capaz de memorizar una URL. Una URL larga, muy, pero muy larga. (http:/ ...
Sound of Honda/Ayrton Senna 1989' - Cannes Lions 2014
The "Sound of Honda" was created out of Dentsu Tokyo and recreated racecar driver Ayrton Senna's 1989 record-setting lap during the Japanese F1 circuit in Suzuka in a mesmerizing sound and light-filled installation. The installation was built using real data recorded with the brand's "Internavi" telemetry navigation system, first launche ...
KOMBI LAST WISHES Cannes Lions 2014
A brilliant campaign to save Drive-In Cinemas; and VW Kombi’s ‘Last Wishes’, a heartwarming campaign dripping in nostalgia to farewell the beloved VW Kombi van. (http://theonecentre.com/)
BABOLAT PLAY case film
To improve their game, tennis players need to understand and see their game play to decode what they are not doing right. Babolat wanted to create a new type of tennis racket that would allow players to 'see' and understand what was happening at ball impact on the racket head. To see the way players hit the ball on the racket, or identify spin and speed? Or how many times ...
BOB DYLAN LIKE A ROLLING STONE case film
Bob Dylan released an innovative video for his 1965 song “Like a Rolling Stone.” Directed by Vania Heymann, the video presents a unique experience where you have the option of flipping through television channels a sports game, a rom-com, a financial news outlet and on every show, the characters are lip synching the words to Dylan’s song. It’s all based o ...
HONDA Project Drive-In
Project Drive-In was a national effort sponsored by Honda to save as many drive-ins as possible, which were threatened by the end of 35mm film distribution potentially shutting down hundreds of drive-in theaters because of the costly switch to digital projection. It raised community awareness across the nation, supplying nine drive-ins with digital projectors and giving pe ...
FIAT LIVE STORE - case film
Mais do que um projeto, a Live Store é um novo modelo de negócios. Criamos uma maneira revolucionária de experimentar carros na internet. Na Fiat Live Store, você é guiado por um Expert que te apresenta os carros ao vivo, por áudio e vídeo. Os Experts usam uma câmera na altura dos olhos que permite que você se sinta dentro do carro, sem sair de casa. No final, vo ...
Chipotle - Farmed and Dangerous Case Study
In what's probably Chipotle's most outrageous attempt to get customers to think about the meat they eat, the food company will debut a new show on Hulu called Farmed and Dangerous. The show will run as a four-episode series focusing on a fictional industrial agriculture company that comes up with a dubious plan to feed cows petroleum-base ...
Vroom Ring Boom, Case Study, Cannes Lions 2014
Claro create Vroom Ring Boom, a catchy new song that children can sing to remind their parents not to use a cell phone when driving. The message is simple and direct – texting or calling while driving is dangerous. The campaign was so successful, Vroom Ring Boom will now be included in the Guatemalan Ministry of Education’s national curriculum. (htt ...
Harvey Nichols: Sorry I Spent It On Myself
We have created a new product range for Harvey Nichols as part of a Christmas campaign that encourages customers to be unseasonably selfish and spend less on their loved ones in order to spend as much as possible on themselves. (http://www.adamandeveddb.com/
Campaign "The Take Off" for Transavia by Les Gaulois
transavia.com is a low-cost airline company of the AirFrance KLM group, flying to many destinations for cheap prices. To challenge competitors with better notoriety, we needed to prove that our tickets are very cheap. The target was all Parisians, because transavia.com flights leave mainly from Paris Orly airport. The challenge was to change P ...
Buick - Human Traffic Signs
In China someone is injured in a traffic accident every three minutes, and every ten minutes, someone dies as result of one. Pedestrians and drivers failing to acknowledge and obey traffic signs is key to these tragic statistics. Working with client Buick of Shanghai General Motors, Lowe China has created a road safety campaign to alert drivers about obeying traffic s ...
Allianz case study
Allianz, lead European insurer send us the challenge to revamp the way they were communicating on their services. Having a clear goal in mind: make people talk, share, read and be interested about their product. We came up with an initiative based on an unexpected discovery. When the Google car went around to build up Google Street View it captured&nb ...
Always #LikeAGirl
When did the phrase ‘like a girl’ become so negative?
More than half of girls lose confidence during puberty – and a contributing factor to that drop are societal put-downs based solely on gender. Only 19 percent of women have a positive association with the expression ‘like a girl. The #LikeAGirl social experiment recruited real women, men, boys and pre-pubescent girls ...
DHL TROJAN MAILING case film
The competition carried our parcel as well as our message. This message not only amused pedestrians in the street but also spread all over the world. With over 4 million views within the first days the video was among the 10 top most popular Youtube videos and become number one topic on twitter. Then blogs, the press and TV stations all over the world joined in. In t ...
BILLS ONLY COLLECTION BOX - Cannes Lions 2014 Winner
Every year, during the Annual Fundraising Drive, the Mexican Red Cross has used coin boxes to get people’s donations on the streets. Even though Mexicans are eager donors, their donations remain pretty much the same over the years. The goal was to raise over 330 million pesos, which was seemingly impossible using the same channels as past ...
THE SOCIAL SWIPE - Cannes Lions 2014 Winners Case Study
A single credit card swipe donates 2 EUR and presents the result right away on the screen of the interactive billboard. Film sequences show how the bound hands of an imprisoned Filipino child are freed or how a slice of bread is cut for the daily meal of a familiy in Peru. (https://www.kolle-rebbe.de/)
SPEAKING EXCHANGE - Cannes Lions 2014 Winner Case Study
Students want to practice English, and elderly people someone to talk to. Therefore, CNA English school creates a way for them to meet each other: Speaking Exchange, an educational project that connects students and seniors over the Internet. Thus, a conversation exercise is also an act of solidarity and personal growth. It is an exchange i ...
