The Drinkable Book - Water is Life
“The Drinkable Book,” the first-ever Manual that teaches safe water tips and serves as a tool to kill deadly waterborne diseases – providing the reader with an opportunity to create clean, drinkable water with each page. “The Drinkable Book” features a brand new type of paper which works like a scientific coffee filter. Each page of the book is coated with si ...
Laut Gegen Nazis "Like-Attack" (EN)
Our first call to the online protest against the NPD in Facebook has been adopted with great success. Hundreds comment posts had to the administrators of the NPD Facebook page yesterday suffered and still take a lot of female users and users in the operation "Like Attack" part. Although the possibilities of online were to post demonstrators, limited fast, bu ...
Klaus-Heidi Casefilm
Lufthansa are testing Swedes love for Berlin. All you have to do to win a new life is to change your name. To Klaus-Heidi. (http://ddb.se)
NESCAFÉ Alarm Clock
It’s the wake-up call you’ve been waiting for – a limited edition Nescafé jar with an alarm clock cap which eases you into the day with the delicious smell of coffee. (http://www.nestle.com/)
Akanksha's Message Barter
In India what do you do when you don't have money for advertising? You 'force' celebrities to campaign for you! Akanksha, an NGO, runs schools for underprivileged children and needed teachers. Ogilvy & Mather Mumbai tried an experiment called 'Message Barter' - with school children spreading a message for India's biggest celebrities and in return, they asked them to ...
Beck's Playable Poster - On the Streets
To support the discovery of new music during NZ Music Month we worked to develop a playable street poster with conductive ink circuitry, onboard storage and amplification. The entire AO poster operated as a speaker - a world first. As well as playing ten tracks, the poster could generate interactive musical effects. (http://www.shinelimited.co.)
Unilever OMO THE FLYING EYE TEST
OMO brand laundry products Uniliver affiliated with the agency's Vietnam Lowe took out local activities of the Vietnamese people as a tool to help detect eye on children. Through kite Vietnamese families to play together during the holidays. By working with an ophthalmologist design kites that I write letters. And calculate the distance of the kite with the pla ...
Screen and Dog Saver Pedigree AlmapBBDO
At the office, whenever you're at a meeting or having some coffee — that is, when you're away from the computer — the screen saver will come on. The same thing also takes place very frequently with computers located at shops, cyber cafés and other public venues. We decided to use screensavers as media and turn them into a virtual ...
The Bobsled Song
Tune apparently syncs perfectly with Olympic bobsled cours itself. After a 12-year hiatus, the Jamaican bobsled team has returned to the Winter Olympics, and this time around they’ve got an awesome new theme song. The catchy reggae tune is called, naturally, “The Bobsled Song,” and it was specially designed to sync with Sochi’s bobsled course. (http://www.fcb.com)
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HSL Faces of Public Transport Case Film Cannes Lions 2014
Public Transportation in Helsinki was about to reach the mark of one million riders. With Helsinki Regional Transport Authority (HSL) we combined a community event and a cultural project by shooting an exhibition with the title ‘Faces of Public Transportation’. (http://358.fi/)
Sol de Janeiro | Tattoo 2014 - Skin Cancer Awareness Campaign
A cool way to help prevent skin cancer. A movement lead by tattooers and conscious people. (https://www.youtube.com)
Volkswagen: Play the Road
The perfect time and the drive would become cinematic. That’s the feeling we wanted to recreate for the GTI driver. Driving music that was perfectly suited to how and where you drive, creating a real time composition that’s in perfect harmony with the car itself. (http://www.tribalworldwide.co.uk)
FAB2014 Nominee: Absolut Drinks in motion e
100 million drink related searches are made globally each month. How do we make use of this existing behaviour and ensure that Absolut shows up in the search results? One video for every recipe on absolutdrinks.com would be a good start. But that’s 3,500 drinks… (http://tomorrowawards.com/)
The First Post in Braille - UNCP
The National Blind Unit (UNCP), using it's Facebook page, posted an innovative piece, which transmits a virtual experience into the understanding how blind people read. (https://www.youtube.com/)
The Autocomplete Truth: Kick-starting a modern conversation on gender equality
The campaign reveals for the first time the shocking results about women, which initiated people to join a global discussion on gender equality through our campaign hashtag (#womenshould). We then expanded the conversation through an online film, which contrasts the milestones of women over the last century with today ...
Perfect Place - ASICS
ASICS Perfect Pace is a running application that helps you to train right. You choose how much you’d like to run, in what pace and which songs you’d like to hear and the app helps you to keep the right pace when running by changing the beat of the songs you chose. If you run in the right pace, the music plays perfectly. If you run too fast, the beat of the song ...
Bic: Universal Typeface
The "Universal Typeface" project was initiated to honor BIC's Cristal ballpoint pen – of which more than 100 billion pieces have been produced since 1950. A unique campaign that manages to combine digital penmanship and demographic data from all around the world in a single physical typeface. On theuniversaltypeface.com we're collecting the handwritings of p ...
McDonald's: Surprise Alarm
Set your alarm for the morning, or set it for the evening! McDonald's® Surprise Alarm App will reward you at any time of the day. (https://www.mcdonalds.com)
Jaagore - Push the Pin
Power of 49, a Jaago Re initiative for women, was launched with an objective to awaken women, who form 49 percent of India’s voter base, inspiring them to cast an informed and independent vote and exercise the power they have to make or break a government in this forthcoming election. The campaign was conceptualised from the insight that women constitute 49 per ...
