News Bottle!
In 2015 The Mainichi Newspapers created a campaign with the help of Densu Tokyo. They turned the mineral water packaging into the newspaper in order to target the young genreation.
Protect handwriting in schools | Project Learning Curve
Project Learning Curve is an app the agency conceived and worked with software developers to bring to life. The app allows teachers to measure students’ handwriting progress by putting a digital pen to paper. Just like wearable fitness trackers encourage people to exercise their hearts by tracking their miles, the Project L ...
Old Spice | Dadsong | #SmellcometoManhood
To the delight of young men and the dismay of their mothers, Old Spice Re-fresh Body Sprays are here. Spray goodbye to boyhood. Smellcome to Manhood. (http://www.wk.com)
Leica - Soundlab
To celebrate the centennial and also promote the opening of Leica Gallery São Paulo - alongside the Cannes Grand Prix winning '100' film - we created Soundlab, a project to recreate the sounds of some of the most important pictures ever taken with a Leica. (http://saatchi.com)
living with lag - an oculus rift experiment
The fiber broadband provider ume.net offers one of the world’s fastest Internet connections, 100% lag free. To highlight this, ume.net wanted to create a campaign with viral potential that explains why everyone should have lag free Internet. (http://www.anrbbdo.se)
Reference: http://livingwithlag.com/
2014 OPSM Penny The Pirate: Case Study
OPSM is kicking off a campaign for parents to screen their children’s eyes at home with Penny the Pirate, an innovative free tablet app and book that combines storytelling with eye screening. Penny the Pirate combines clinical eye tests with the engaging story of a young girl on a quest to become captain of a pirate ship. Children interact with Pen ...
Wall and Chain: a story of breaking down walls
Airbnb believe that people can “Belong Anywhere” and they embrace this new sense of freedom. For them, we have created an integrated campaign that celebrates the 25thanniversary of the fall of the Berlin Wall by telling a true and emotive story – The Wall and Chain. (http://vccp.de)
Announcing the End of Period Taboos | #TouchThePickle
The film for Whisper titled ‘Touch the Pickle’ deals with the many period-related taboos prevalent in our society today. These age-old taboos have held women back from doing anything and everything during periods since ever. So this film urges women to break free from these taboos just like the protagonist in the film. (http://www.bbdoindia ...
ADFEST2015 - NIKE ‘HOUSE OF MAMBA’
The House of Mamba was completely inspired by Kobe and Nike’s ongoing legacy of creating innovation that serves athletes and consumers. Everything from the architecture, art direction of the walls, even the tickets as well as the LED court and custom Kobe drills had those beliefs at their core. The court itself was cable of showing live video, animation and mot ...
805 Million Names – Zlatan Ibrahimović
Paris Saint-Germain played against Caen at Parc Des Princes. For most players, this game was just another day on the job. For Zlatan Ibrahimovic this was his most important game to date. Underneath his sweater he had 50 new names tattooed. Names of some of the 805 million people suffering from hunger today. (http://www.fb.se)
Reference: http: ...
John Lewis Christmas Advert 2014 - #MontyThePenguin
This year’s Christmas campaign featuring Monty the Penguin reminds us of the magic of Christmas seen through a child’s eyes and is set to Tom Odell’s cover of John Lennon’s ‘Real Love’. (http://www.adamandeveddb.com)
http://www.johnlewis.com
Leica "100" via La Vida Leica
A new Leica "100" advertisement, relating to the Leica 100 year centennial and celebrating the opening of the Leica Gallery in Sao Paulo, Brazil. It recreates 35 historical Leica photos. (https://www.youtube.com)
Reference: http://lavidaleica.com
Introducing Clever Buoy™ - An Idea by Optus
Most people think the number one player covers a much higher proportion of the country’s population, when the difference is actually less than one per cent. Our task was change the conversation from the size of the Optus Network, to what it can do to improve people’s lives. Australia has four times more fatal shark attacks than any other country ...
Burger King Anti Preroll
No one hates Youtube ads more than Burger King’s young dude target market. So we didn’t make a Youtube ad. We made 64 of them, all customised to the videos we knew our consumers were watching. We turned a media placement our consumers loathed into the perfect place to have a conversation.
Link: http://www.colensobbdo.co.nz/portfolio/anti-pre-roll/
Honest Tea - The Most Honest City In America
At Honest Tea we’ve always been curious to see if the rest of the country feels as strongly about honesty as we do, so we developed a social experiment to find out if people would pay for their beverages on the honor system if no one appeared to be watching.
The results might surprise you.
Link: https://www.honesttea.com/nationalhonestyind ...
How a regular guy invented a lifesaving car option
Every summer, an average of 20 forgotten children in Europe die from heat stroke inside a car. It can literally happen to anyone. But you never expect something like this would happen to you. Until it's too late. Kenny Devlieger, a regular guy and father of two sons, invented a car option that watches over your child like a guardian angel. He c ...
Arnold Works at Gold's
Arnold Schwarzenegger went to Gold's Gym in Venice in disguise to raise money for the After-School All-Stars program. As a result this video went viral.
Burberry Kisses: A Google Art, Copy & Code Project
Burberry wanted to immerse millennials in the rich heritage of their 157-year-old brand by using technology to reach them on an emotional level. Our challenge was to bring the romance of Burberry into the digital space in order to spark a connection with a new generation.
Link to full case: https://www.thinkwithgoogle.com/campaigns ...
Alzheimer Nederland - Alzheimer's Event
The Dutch Alzheimer’s Foundation wants to mobilize more and younger people in the fight against dementia, people for whom the disease is more remote. To do so we created a Facebook campaign that used friend’s photos to allow people to experience what it’s like to have Alzheimer’s disease. During the campaign, people were tagged in photos of events that nev ...
TNT's Mob City Twitter Script
Deutsch New York created Twitter Script to debut the primer of TNT's show Mob City. To get people to tune in to the premier they made the first television show to be adapted on twitter. For three days before it aired every word of pilot episode script was tweeted.
