BGH - My home is an oven
During summer there are a lot of houses that practically turn into an oven. So BGH decided to grant extra discounts to the houses that get exposed more to the sun than others. They created a sunshine-hour based discount system together with Google maps. The more hours your house is exposed to the sun, the more discount you get on a BGH air conditioner. (http://creative ...
P&G Muti-Screen campaign with Messi is Head & Shoulders above the rest
Head & Shoulders wanted to generate awareness & engagement of the new Head & Shoulder Mentol Fresh version recently re-launched with the brand's ultimate celebrity endorser, soccer superstar, Lionel Messi. In that context Microsoft as content partner generate a multi-screen platform called "Rumbo 2014" w ...
Samsung Power Sleep - Do good while you are sleeping
Our smartphones‘ CPUs are powerful. What if we could donate this processing power to research, when we don‘t use it? Power Sleep is an Android app developed for Samsung Austria in cooperation with the University of Vienna. It works like an alarm clock – easy for everyone to understand and to use on smartphones and tablets. By simply set ...
Heineken Fans of the world Tribal DDB Amsterdam
It's been created a platform that allows the different Heineken markets to tell their brand stories in a relevant and engaging way, while staying true to the brand. And to use each other’s stories to create a social super brand and a super social brand. Within just 3 months, over a million of new interactions. (http://www.ddbgroup.nl/en)
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The Hairfest by Casa de la Amistad Ogilvy
El primer festival en donde el boleto de entrada es tu pelo. Durante un tratamiento contra el cáncer, las pelucas ayudan a reforzar la autoestima de los niños. Pero no es tan fácil encontrar donadores ya que, para hacer una peluca, el pelo debe medir 25 centímetros o más y estar libre de colorantes. Por ello, creamos The Hair Fest, el primer ...
Case Film: WWF Smog Hijack by BBH China
BBH China helped WWF Earth Hour hijack a host of popular websites, unleashing `smog’ across the digital space to highlight China’s growing yet all too often ignored air pollution problem. By tracking users’ IP addresses, the ‘smog’ displayed on their screens directly reflected the air quality index at their location. This was followed by a sobering ...
COORDOWN - DEAR FUTURE MOM case study
Il tema scelto è il diritto alla felicità e al benessere delle persone con sindrome di Down. L'obiettivo è quello di promuovere una cultura della diversità e una vera integrazione nella società, in particolar modo nel mondo della scuola e del lavoro. La campagna prende spunto da un’email che una futura mamma, in attesa di un figlio con sindrome di Dow ...
Geometry Global Kuala Lumpur, The True Fans Case Video
For Lost Animal Souls Shelter, a small NGO on Facebook that depends on public funding, that meant trouble. We had to reinvent our approach towards our Facebook community. We did that by converting our fans into administrators. This meant that we got people more involved in the daily management of the community. They weren't mere observers ...
Cannes Lions 2014 Winner / Pantene - LifeCare (Grey Argentina)
Una iniciativa para motivar a las mujeres a cuidar de sus vidas tanto como cuidar de su cabello. Campaña Gráfica de mascarilla Pantene Hydra-Repair. (http://grey.com/)
Cannes Direct. GP a The Magic of Flying di OgilvyOne London per British Airways
‘The magic of Flying’ for British Airways aims to remind people how magical flying can be. The ads are located on digital billboards in Chiswick and Piccadilly and interact with aircraft in the sky thanks to custom-built surveillance technology. (https://ogilvy.co.uk/)
TNT "Dallas" Gas Station 2014 Cannes lion gold
To launch “Dallas” season three premiere they gave the fans what they want. Rebrand a real gas station in NYC, have “Ewing Energies” sell it for $1.98 a gallon and let the most powerful oil family in the U.S. infiltrate the real world to do what they do best: use cut-throat business practices to bring the competition to it ...
EFFECTIVE MICROORGANISMS CALENDAR - EMRO Asia Cannes Lions 2014 Winner
Effective Microorganisms (EM), a green innovation, is a liquid-form of a combination of useful regenerated microorganisms consisting of Yeast, Photosynthetic Bacteria and Lactic Acid Bacteria. It creates a synergy among microorganisms and larger forms of life including livestock, plants, pets and people without using chemical ...
ANZ GAYTMS - ANZ Cannes LIons 2014 Winner
GAYTMS was a collaboration with Whybin\TBWA Group Melbourne and ANZ, to mark ANZ becoming the principal partner of the Sydney Gay and Lesbian Mardi Gras. The Glue Society redesigned 10 ATMs in Sydney’s CBD into handcrafted artworks bejewelled with colourful rhinestones and textures. Each unique GAYTM was inspired by gay and lesbian iconography to ce ...
Cannes Lions 2014 Winner / Foca - Football Religion (Grey Brasil)
Together with Brazil's gorvernment, we recognized football as a religion, so soccer fans are supported by the Religious Freedom Law and have the right to leave work to support their team. We created a website where fans can add the team they want to watch. Then, an app sends an email to their boss informing the rights that the fre ...
ETERNAL SEAT- MEDIA CANNES LIONS 2014
With the help of Maruri Grey Ecuador, the Ecuadorian Football Association Safety Committe disabled permanently one seat at the stadium for each fatal victim caused by violence in the last years. In its place we installed a chair resembling a tombstone as an "Eternal Seat". (http://grey.com/)
GT RIDE Case Study
Temperament in top form: Two mates challenge each other in our interactive film to see who gets to drive the fast car. The passenger doesn’t have much to laugh about during the road trip, getting made fun of by his driving mate again and again. Packed into the story, the viewer gets to know all about the most important highlights of the pro_cee’d GT, e.g. about the 204 PS en ...
COLGATE PALMOLIVE - CAVITIES ATTACK AT NIGHT
Targeting primary school children with very little or zero access to traditional or digital media, the creative idea led to a set of classroom posters that explained the importance of good oral health and how to achieve it. With the Colgate distribution network growing into the deepest pockets of the country, it was decided to actually print th ...
Engineer Challenge for SNCF by TBWA & DAN PARIS - Case Study
The most serious game ever designed, to recruit the best engineers for French railway company SNCF. (https://www.youtube.com/)
CELEM (European Women's Lobby): AbortionTravel
CELEM, the Spanish branch of The European Women’s Lobby,worked with DDB to create a pro-choice campaign that involved setting up a bricks-and-mortar travel agency that demonstrated what would happen if a more restrictive anti-abortion law passed. The current law allows unrestricted access to abortion during the first 14 wee ...
