Who Cares
To attract young people to an occupation where you have to give up your comfort to help others. Swedish armed forces created a scenario to determine how far people are prepared to go to help one another. A person was locked up in an enclosed box, he agreed to sit there until someone else willing replace him. Every hour a door would open and if someone was there he could leave the box w ...
Days of Hope
Called 'Days of Hope', the idea originates from Saatchi & Saatchi Berlin (www.saatchi.de) and focuses on the impact the cold weather has on the many homeless people in Europe. Real people living on the streets are invited to a TV studio to present the weather in place of the regular weather-readers. When presenting the weather, the homeless person will allow the audience to take ...
THE WHOLE PICTURE
Our first ad for The Guardian broke on Wednesday night. It’s basically a product demo taken to epic proportions, re-telling and shedding new light on the classic story of the 3 Little Pigs. If you haven’t seen it already check it out and see what you think. Then below I’ve shared the thinking behind the work for anyone interested in hearing a little more.
Link:&n ...
2014 OPSM Penny The Pirate: Case Study
OPSM is kicking off a campaign for parents to screen their children’s eyes at home with Penny the Pirate, an innovative free tablet app and book that combines storytelling with eye screening. Penny the Pirate combines clinical eye tests with the engaging story of a young girl on a quest to become captain of a pirate ship. Children interact with Pen ...
Samsung Life Insurance: "Bridge of Life"
To build the Bridge of Life on the Mapo Bridge in Seoul, which is unfortunately a spot many people take their life. It is the world‘s first interactive bridge that reacts to people as they pass by and tells a story. We hoped the bridge would provide comfort to anyone who visits it and make it a walking friendly place. (www.cheil.com)
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Friends of the Earth: Tree Concert
The BUND want residents and tourists Berlin animate for donations for the preservation of endangered 400,000 city trees. The Agency solved the task very imaginative: they organized a charity concert with an original Testimonial - a 100 year old chestnut tree. For him, especially a unique musical instrument was built, a touch-sensitive membran ...
Oreo Daily Twist
As part of the 100th birthday celebration, this real-time effort captured current events through the lens of an OREO illustrating milestones, news, celebrations and pop-culture conversations for 100 straight days.
Link: http://www.fcb.com/our-work/daily-twist
Jeff Gordon: Test Drive 2 | Pepsi Max
Racing champion Jeff Gordon teams up with Pepsi MAX to pull a prank on an unsuspecting automotive journalist who had questioned the authenticity of the original "Test Drive." (https://www.youtube.com)
NIKE: MAKE EVERY YARD COUNT
In a country of a billion, A young cricketer in India never looks at a lack of space as a problem. He looks at it as an opportunity. An opportunity to hit the ground harder, to run faster, to jump higher and stand taller. He looks at the lack of space, and makes more room for his cricketing dreams. He stares down at his 22 yards and makes every yard count. ...
FAMILY REMEET CEBUANA LHUILLIER - Winner ADFEST 2014
Over 10 million Filipinos work abroad and countless others leave home to work in cities. These men and women are often separated from their families for years, working so they can send money back home. Without bank accounts, they use remittance shops. Cebuana Lhuillier wanted to be their preferred remittance service. To do this we showed tha ...
World's Toughest Job - #worldstoughestjob
The campaign showcases a series of real job interviews for "director of operations," an unpaid position that requires you to stand on your feet for 24 hours a day. Eventually the interview reveals that the post is already filled by mothers. (http://adage.com)
The Drinkable Book - Water is Life
“The Drinkable Book,” the first-ever Manual that teaches safe water tips and serves as a tool to kill deadly waterborne diseases – providing the reader with an opportunity to create clean, drinkable water with each page. “The Drinkable Book” features a brand new type of paper which works like a scientific coffee filter. Each page of the book is coated with si ...
Beck's Playable Poster - On the Streets
To support the discovery of new music during NZ Music Month we worked to develop a playable street poster with conductive ink circuitry, onboard storage and amplification. The entire AO poster operated as a speaker - a world first. As well as playing ten tracks, the poster could generate interactive musical effects. (http://www.shinelimited.co.)
Century21 Breaking Bad
There was a tidal wave of social media activity, too — more than 1.2 million tweets, with as many as 22,373 tweets per minute. The show creators delivered an epic finish, killing it in every way imaginable with this episode. (http://www.mullenloweus.com/)
BGH - My home is an oven
During summer there are a lot of houses that practically turn into an oven. So BGH decided to grant extra discounts to the houses that get exposed more to the sun than others. They created a sunshine-hour based discount system together with Google maps. The more hours your house is exposed to the sun, the more discount you get on a BGH air conditioner. (http://creative ...
Samsung Power Sleep - Do good while you are sleeping
Our smartphones‘ CPUs are powerful. What if we could donate this processing power to research, when we don‘t use it? Power Sleep is an Android app developed for Samsung Austria in cooperation with the University of Vienna. It works like an alarm clock – easy for everyone to understand and to use on smartphones and tablets. By simply set ...
Always #LikeAGirl
When did the phrase ‘like a girl’ become so negative?
More than half of girls lose confidence during puberty – and a contributing factor to that drop are societal put-downs based solely on gender. Only 19 percent of women have a positive association with the expression ‘like a girl. The #LikeAGirl social experiment recruited real women, men, boys and pre-pubescent girls ...
DHL TROJAN MAILING case film
The competition carried our parcel as well as our message. This message not only amused pedestrians in the street but also spread all over the world. With over 4 million views within the first days the video was among the 10 top most popular Youtube videos and become number one topic on twitter. Then blogs, the press and TV stations all over the world joined in. In t ...
Cow & Gate: Supergroup. Creative News
Over half of all new mums feel under pressure for their baby to achieve significant developmental milestones early. Cow&Gate believes that growing up should not be rushed, what matters is nurturing little personalities. (http://www.betc.co.uk/)
