Log in Register

Login to your account

Username *
Password *
Remember Me

Create an account

Fields marked with an asterisk (*) are required.
Name *
Username *
Password *
Verify password *
Email *
Verify email *
Total: 100 results found.
Tag: Topics:Social Marketing
Please Dont Make Up Drive
Please Dont Make Up Drive Given a shockingly high figure of half a million car crashes a year caused by women drivers applying make-up (in the UK alone), awareness of this underestimated danger needs to be raised. Based on this insight the aim of a viral video by DDB Berlin and Volkswagen is to address a target audience of young women drivers and educate them about the danger of putting on make  ...
Tags: Industry:
Company:
Agency:
Country:
Prize: ,,
Year:
Type of content:
Language:
Topics:
what3words
what3words Cannes Lions Innovation Grand Prix 2015 what3words is a universal addressing system based on a 3mx3m global grid. Each of the 57 trillion 3mx3m squares in the world has been pre-allocated a fixed & unique 3 word address. Our geocoder turns geographic coordinates into these 3 word addresses & vice-versa. As it is an algorithm our solution takes up less than 10MB,  ...
Tags: Industry:
Company:
Agency:
Country:
Prize:
Year:
Language:
Topics:
The Bullying Simulator
  The Bullying Simulator In Sweden one out of three teens are bullied on the internet. To raise awareness on this terrible fact we created the Bullying Simulator, a facebook application were you can experience what it feels like to be bullied online. (www.lowebrindfors.se)  
Tags: Industry:
Company: ,
Agency: ,
Country:
Prize: ,
Year:
Type of content:
Language:
Topics:
MINI / SPCA "Driving Dogs"
MINI / SPCA "Driving Dogs" Proof that you most definitely can teach dogs new tricks: on live TV, rescue dogs Porter and Monty each drove a MINI down a racetrack and turned the corner to the delight of trainers who spent 8 weeks teaching the dogs to drive. And the best part… the world watched, the news spread and all of the dogs in the shelter were adopted. (www.fcb.com)  
Tags: Industry:
Company:
Agency:
Country:
Prize: ,,,
Year:
Type of content:
Language:
Topics:
Lucky Iron Fish: Shape of Health
Lucky Iron Fish: Shape of Health The Lucky Iron Fish™ is strategically partnered with multiple NGO's in Cambodia for distribution of the fish. The potential market for the fish is worldwide as iron deficiency occurs in the developing and developed world and there is an opportunity to create business opportunities in the developed world to sponsor support of the product in the developing world. ( ...
CITIZEN CHASING HORIZONS
CITIZEN CHASING HORIZONS  Citizen’s 2014 flagship model – the new Eco-Drive Satellite Wave F100 – adjusts to the current time zone in just three seconds. To demonstrate the watch’s unique ability, they undertook an ambitious experiment to chase the horizon and endeavor to live in the same hour for as long as humanly possible. An integrated campaign inwhich Chasing Horizons utilizes the ...
Tags: Industry: ,
Company:
Agency:
Country:
Prize:
Year:
Language:
Topics:
Philippine Red Cross SOS to SMS
Philippine Red Cross SOS to SMS On December 18, 2011, Typhoon Sendong (Washi) hit Southern Philippines. The provinces of Cagayan de Oro and Iligan rarely experience typhoons and weren't prepared for the damage. Shortly after the typhoon struck, we uploaded a visual of a Philippine map on Facebook, with the southern part submerged in floodwater, with a message on how people can donate to the Phil ...
Tags: Industry:
Company:
Agency:
Country:
Prize:
Year:
Type of content:
Language:
Topics: ,
You Read, They Learn
You Read, They Learn This case study outlines how Lowe Lintas and Hindustan Times launched a campaign to help tackle the problem of low levels of child literacy in India. They turned and edition of the second biggest selling English daily newspaper into a printed text book that people could cut out and give to a poor child who wouldn't otherwise have access to text books. In addition, for each c ...
Tags: Industry:
Company:
Agency: ,
Country:
Prize:
Year:
Type of content:
Language:
Topics:
Samsung Life Insurance: "Bridge of Life"
  Samsung Life Insurance: "Bridge of Life" To build the Bridge of Life on the Mapo Bridge in Seoul, which is unfortunately a spot many people take their life. It is the world‘s first interactive bridge that reacts to people as they pass by and tells a story. We hoped the bridge would provide comfort to anyone who visits it and make it a walking friendly place. (www.cheil.com)    ...
Tags: Industry:
Company:
Agency:
Country:
Prize:
Year:
Type of content:
Language:
Level:
Topics: ,
Small World Machines
  Small World Machines The execution, on the other hand, was a little more complex. "Small World Machines" provided a live communications portal through two Coca-Cola vending machines; one placed in India, the other in Pakistan. When a customer approached the vending machine, a screen would appear showing another customer from the opposing country. (www.leoburnett.com)     ...
Tags: Industry:
Company:
Agency:
Country:
Prize:
Year:
Type of content:
Language:
Topics: ,
My Blood is Red and Black
  My Blood is Red and Black With help from the city's soccer team, Vitoria, in conjunction with the Health Secretary of Bahia, Leo Burnett Tailormade sucked the red dry from the team's jerseys...and the red won't return until supporters ante up and donate blood. Since the campaign launch last week, blood donations have surged by 46 percent and Team Victoria is halfway back to red. (www.le ...
Tags: Industry:
Company:
Agency:
Country:
Prize:
Year:
Type of content:
Language:
Topics: ,
Domestos - See Through Loo
  Domestos - See Through Loo In its global fight against germs, Domestos partners with UNICEF on the problem of open defecation – over a billion people worldwide have no access to toilets. We wanted the people who take privacy for granted to experience this horror first-hand. Inspired by the Domestos brand purpose, ‘to provide safe, germ free toilets for all’, we created a fully functioni ...
Tags: Industry:
Company:
Agency:
Country:
Prize:
Year:
Type of content:
Language:
Topics:
Free the Forced
  Free the Forced There were about 160,000 padlocks on the bridge, and Cheil Germany put extra 3,500 blue padlocks spelling out “FREE THE FORCED”. Each lock, representing a woman who was suffering from forced marriage, displayed a QR code for passers-by to scan with their smartphones. Scanning the QR code directs them to a website where more information is laid out. (www.cheil.com) &nbs ...
Tags: Industry: ,
Company:
Agency:
Country:
Prize: ,
Year:
Type of content:
Language:
Topics: ,
NIKE ‘HOUSE OF MAMBA’
ADFEST2015 - NIKE ‘HOUSE OF MAMBA’ The House of Mamba was completely inspired by Kobe and Nike’s ongoing legacy of creating innovation that serves athletes and consumers. Everything from the architecture, art direction of the walls, even the tickets as well as the LED court and custom Kobe drills had those beliefs at their core. The court itself was cable of showing live video, animation and mot ...
This Girl Can - Sport England
This Girl Can - Sport England Government body Sport England tasked FCB Inferno to create an integrated campaign that would encourage girls and women across England to participate in exercise. High-profile media spans TV, Outdoor, Social and Digital. Within 3 days of the film’s breaking, it had 7 million views, was trending on Twitter, received national press and broadcast coverage, and saw celeb ...
Tags: Industry:
Company:
Agency:
Country:
Prize:
Year:
Language:
Topics:
Everyone is gay
Everyone is gay - Mix Brasil TV Commercial Ad Created to promote the 22nd edition of Mix Brasil- an event that debates and defends the gay rights in the country- the campaign uses the power of irony to make a clever point about the Brazilian society prejudice against the gay community. The campaign aimed to spark debate about the diverse spectrum of human sexuality. The film takes the stereoty ...
Always - Intimate Words
Always - Intimate Words The “Intimate Words” campaign sought to empower indigenous women outside of Oaxaca, Mexico by finding a way to educate them on cervical cancer, which is currently the leading cause of death in their community. The problem? There are no words for the female reproductive system in the women’s indigenous language due to cultural taboo, leaving women unable to explain their ...
Tags: Industry:
Company:
Agency:
Country:
Prize:
Year:
Language: ,
Topics:
#itouchmyselfproject Case Study
#itouchmyselfproject Case Study The I Touch Myself Project transforms the late Chrissy Amphlett's song 'I touch myself', about female sexuality into a breast cancer anthem to inspire a generation of women to touch themselves for early cancer detection. Although there was no media budget, the project achieved over $7m in media exposure, and was picked up internationally by media including the H ...
Messages From The Front Line
Messages From The Front Line How do you encourage medical professionals to take up a career in the armed forces? You don’t send them a DM pack, you send them a patient. (http://www.gpyr.com.au)   Reference: http://www.australia.gov.au/
Tags: Industry:
Company:
Agency:
Country:
Prize:
Year:
Language:
Topics:
Holograms for freedom
Holograms for freedom Las normas penalizadoras de las libertades y los derechos humanos de las #LeyesMordaza, recientemente aprobadas en el congreso de los diputados, nos convierten en una ciudadanía fantasmal, holográfica, que sólo cuenta en la política para acatar las voluntades de los que se han encaramado ahí arriba, de los que dictan leyes por encima de todas, incluido el poder judicial.  ...
Tags: Industry:
Company:
Agency:
Country:
Prize:
Year:
Language: ,
Topics: