The Pursuit by Equinox
After acquiring SoulCycle in 2011, Equinox doubles down on high-end spinning classes. In December 2014, the fitness chain launched Equinox launched The Pursuit, a high-intensity, data-driven, gamified spin class developed with R/GA and chock-full of dynamic data visualizations. (http://www.rga.com/)
Reference: http://www.equinox.com/
McDonald's: Track My Maccas
After the client has finished the fairly dubious checking process, 3D enlarged reality transforms eatery tables into stages, letting clients choose fixing and locate about it. For instance, one of the stories, joined by the activity, goes like this: "To make awesome Chicken McNuggets we require extraordinary chicken pieces. So we got our own from Eagle Farm, ...
MINI / SPCA "Driving Dogs"
Proof that you most definitely can teach dogs new tricks: on live TV, rescue dogs Porter and Monty each drove a MINI down a racetrack and turned the corner to the delight of trainers who spent 8 weeks teaching the dogs to drive. And the best part… the world watched, the news spread and all of the dogs in the shelter were adopted. (www.fcb.com)
Lucky Iron Fish: Shape of Health
The Lucky Iron Fish™ is strategically partnered with multiple NGO's in Cambodia for distribution of the fish. The potential market for the fish is worldwide as iron deficiency occurs in the developing and developed world and there is an opportunity to create business opportunities in the developed world to sponsor support of the product in the developing world. ( ...
TRUE WETSUITS BY QUIKSILVER
Quiksilver Japan launched a revolutionary new product that enables Japan’s over-working businessmen to regain their work/surf balance. ‘TRUE WETSUITS’ are authentic, high quality wetsuits which can also be worn as suits on business occasions. With this revolutionary product, sports-minded workaholics can head straight from the beach to the boardroom. (http://ww ...
CITIZEN CHASING HORIZONS
Citizen’s 2014 flagship model – the new Eco-Drive Satellite Wave F100 – adjusts to the current time zone in just three seconds. To demonstrate the watch’s unique ability, they undertook an ambitious experiment to chase the horizon and endeavor to live in the same hour for as long as humanly possible. An integrated campaign inwhich Chasing Horizons utilizes the ...
Penguin NAVI - Sunshine Aquarium
It is a GPRS Application customize in a different way which entertain the people and people find something unique as well. (www.penguinnavi.erba-hd.com)
World Wide Maze - Google Chorme
We created a "World Wide Maze" One of Chrome Experiment series that aims to transmit the potential of the web in the world. WebSocket and WebGL technology, and use the Google Chrome tab synchronization feature, it is a game that you can play with smartphone by deforming the 3D maze at any site. (www.prty.jp)
GEOX AMPHIBIOX
Amphibiox features advanced technology hidden in the form of a fashionable shoe. A special breathable and waterproof membrane is present, not only in the sole, but also around the top of the foot, keeping the foot dry. This unique technology makes Amphibiox both waterproof and breathable. (www.smfb.com)
Young & Maturehttps://www.youtube.com
Unilever and Lowe and Partners' agency Ponce Buenos Aires produced this work, using state of the art stereoscopic technology, for Unilever men's toiletries mega brand, Axe. "Young & Mature" is the latest in the phenomenally successful Axe limited edition ranges and the concept was co-created by Ponce and the Client. The insight came from idea that Ax ...
Thunderclap
Thunderclap helps groups of people share a single message at the same time. Social media is an easy way to say something, but it’s a difficult way to be heard. Thunderclap is the first-ever crowdspeaking platform that helps people be heard by saying something together. It allows a single message to be mass-shared, flash mob-style, so it rises above the noise of your social n ...
You Read, They Learn
This case study outlines how Lowe Lintas and Hindustan Times launched a campaign to help tackle the problem of low levels of child literacy in India. They turned and edition of the second biggest selling English daily newspaper into a printed text book that people could cut out and give to a poor child who wouldn't otherwise have access to text books. In addition, for each c ...
VOLVO LIFEPAINT
LifePaint is a unique reflective safety spray aimed at increasing the visibility and safety of cyclists, and other vulnerable road users. Invisible by daylight, it glows brightly in the glare of car headlights, making the invisible, visible at night. (http://www.grey.co.uk)
Reference: http://www.volvolifepaint.com/
Backup memory - Samsung Advert 2015
The Backup Memory is the first mobile application targeted to people with Alzheimer's as well as their families. It’s an online platform aimed at connecting patients’ profiles with those of their circle of friends and acquaintances. In real time and directly to their phones, the app provides patients with reminders of the identity of the person entering their ...
Lifebuoy Handle on Hygiene
Lifebuoy, creators of the world’s number 1 selling germ protection soap, launched an impactful shopper activation campaign to highlight the dangers of bacteria found on supermarket shopping trollies. ‘Handle on Hygiene’ is an innovation attached to shopping trolley handles that, when swiped across, applies a thin layer of sanitiser liquid, killing 99.9% of bacteri ...
The Greatest Interception Ever | Who Would You Give A Volvo To?
While a well-known and respected brand globally, Volvo was suffering from low awareness in the U.S., one of its largest markets. Though it could not make the financial commitment of a television spot during the Super Bowl, it needed an idea that would allow it to be part of the discussion of the biggest advertising day of the year. ...
Nazis against Nazis – Germany's most involuntary charity walk
How can a small town defend itself against an annual neo-Nazi demonstration after twenty years of legal action have failed? By changing the demonstration into a positive and joyful event: Germany’s first involuntary charity march. The longer the neo-Nazis march, the more money they raise. And even more provocatively, for an organisa ...
ACH2O Panasonic
In Ecuador, as many other countries in the world tap water is not potable. It contains high levels of bacteria; but, because of the high temperatures a large portion of the population owns an AC. Our target audience were people who owned air conditioners that weren't aware that by installing ACH2O filtering system could save the equivalent of the needed amount of water for 1 pers ...
The Future of Makeup
Revolutionize the way you play with makeup with L’Oréal Paris Makeup Genius—the app that lets you virtually try on products, explore expertly-curated looks, share with your friends and experiment with beauty like never before. Because you’re worth it. (https://www.youtube.com)
Reference: http://www.lorealparisusa.com
Maruri Grey Ecuador - Blind Trip (Ministry of Transit)
Ecuador has everything to offer tourists, yet Ecuadorians choose to travel elsewhere and rarely travel inside. Our challenge was to cause a change of perception among Ecuadorian tourists and convince them about Ecuador’s beauties. (http://grey.com)
