Response campaign
To build on the success of the Man Your Man Could Smell like buzz and online conversation, Wieden+Kennedy and Old Spice took a fresh approach to online brand engagement with a unique interactive strategy.(www.wk.com)
Sunny Sale
We decided to give people a unique shopping experience that was only available at lunchtime. So, we created large three-dimensional QR codes that used sunlight and shadow so they could only be scanned between 12pm and 1pm. If a Shadow QR Code was scanned during the available times, people could enjoy special offers to purchase items via the Emart mobile app. The campaign w ...
Only The Liberation
This is an interesting story of teenage rebellion, told in a compelling manner. To me this is the golden lesson: a great story is what everything else rests on, and is in turn amplified by all the other components. This is advertising (not just digital) done at a really high level. Amazing how they pulled this off! I really suggest you go check out the actual site – ...
Dirt is Good -- The making of "Futures"
Dirt is Good. Especially when it's the result of your kids going out into the world to have fun, explore, learn and create. To illustrate this, we asked 3-times World champion sand artist, JooHeng Tan to build a series of 18-ton dirt sculptures showing kids' futures. (www.lowesingapore.com)
Help a child reach 5
For the past 10 years, Lifebuoy soap has tried to help prevent these deaths by teaching children the simple act of washing hands with soap. We now take our life saving mission to Thesgora, an Indian village with one of the highest rates of Diarrhoea. (http://www.lifebuoy.com/)
The Canon Gig App
We all wish we could take better pictures at concerts. Unfortunately all we've got is our phone cameras and they're useless. (http://grey.com)
BackMeApp by Always
Always, the feminine protection brand that empowers girls to be unstoppable, decided to rewrite the rules in women’s protection, creating a tool for the ultimate self-confidence. BackMeApp, the new app that connects you with a friend, to protect you on your way home. By just synchronizing smartphones, your “guardian angel” will be ready to act for you. (https://www.youtube.co ...
Protect handwriting in schools | Project Learning Curve
Project Learning Curve is an app the agency conceived and worked with software developers to bring to life. The app allows teachers to measure students’ handwriting progress by putting a digital pen to paper. Just like wearable fitness trackers encourage people to exercise their hearts by tracking their miles, the Project L ...
LISNR at R GA Demo Day 2015
Lisnr uses high-frequency audio tones to unlock discounts, second-screen experiences, and other engagement opportunities through ambient noise. The idea here is that Lisnr can provide audio tones, ones outside of the range of regular hearing, that will trigger any device into a certain action. If you’re walking through a baseball game and head up to a concession ...
BASE "PhoneAddress"
Forget your home address, here’s PhoneAddress™, a totally new service developed by mobile provider BASE. PhoneAddress™ is a new application that lets your online orders be delivered to your 'phone address' instead of your home address. And the great thing about it, this new app connects the delivery service with the consumers in an interactive way, so whenever you move, your ...
Ripple
Rory McIlroy grew up dreaming of playing at the top of the game. As a boy in Northern Ireland he emulated parts of Tiger's game and constantly pushed himself so that one day he could play on the same level. Now he has the chance to emulate Tiger again, by winning a career grand slam. (http://www.wk.com)
Old Spice | Dadsong | #SmellcometoManhood
To the delight of young men and the dismay of their mothers, Old Spice Re-fresh Body Sprays are here. Spray goodbye to boyhood. Smellcome to Manhood. (http://www.wk.com)
BURGER KING - PROUD WHOPPER
In 2014, Burger King introduced the Proud WHOPPER®, a burger wrapped with the colors of the rainbow. People flocked to Burger King to find out what was so different about this WHOPPER®. But when they opened the wrapper, they found the same WHOPPER® they’ve always loved. The message on the wrapper simply said: “we are all the same inside.” (http://www.davidtheagency.co ...
Lidl bosses milk
We targeted this one man - Bosse. And let the whole country know it. If we could convince him, we could convince anybody. So we re-designed the milk carton and re-named the milk to Bosse's milk. Then it was on billboards all over the country. Then all milk cartons, in all Lidl stores where re-printed with the new design. (http://www.eurobest.com)
The Invisible Drive
MERCEDES-BENZ B-CLASS F-CELL is the first hydrogen fuel cell technology ready for serial production worldwide. Its an alternative drive system that is already on the road with o.o emission. That means invisible to the environment. This thought was made real with a spectacular event - the first invisible car to drive through Germany. By covering one side of the B-Class F-CELL ...
Google Voice Search
Wind the clock back two years with your smart phone in hand. Try to recall doing a search for a restaurant or the latest scores of your favorite sports team. If you’re like me you probably won’t even bother, or you’ll suffer with tiny keys or fat fingers on a touch screen. With Google Search by Voice all that has changed. Now you just tap the microphone, speak, and within sec ...
'Hands Off' di Marcel Paris per Marc Dorcel
With HANDS OFF, Marc Dorcel decided to demonstrate that quality comes at a price. For one week, he decided to give an exclusive free access to his entire library but under one little condition : take on the challenge to keep their hands on the keyboard. (http://www.marcelww.com)
Rivers of Light
From La Macarena, Meta, Army, Navy and Air Force kicked off this operation in order to carry messages and gifts from relatives and friends of people who are on the FARC guerrillas inviting them to demobilize for Christmas. The messages and gifts were placed in hundreds of Christmas balls that were later transported in boats and helicopters to be ignited and released in different ...
Leica - Soundlab
To celebrate the centennial and also promote the opening of Leica Gallery São Paulo - alongside the Cannes Grand Prix winning '100' film - we created Soundlab, a project to recreate the sounds of some of the most important pictures ever taken with a Leica. (http://saatchi.com)
Mobilizing The 12th Man
For security reasons, the Tunisian Government decided that all Professional Football League games would be played without any audience in the stadiums. After average results throughout the season and with the year's most important game approaching, historical Tunisian team, C.S Hammam-Lif needed the support of their fans. To reconnect the fans with the Club, ...
