The idea was no advertising campaign, but pr via a product innovation: the world’s first cola that comes in different skin colors. They look different, but they all taste the same. Just like people: We look different outside – but we’re all the same inside. An entertaining pro-tolerance statement. No special edition, but a serious relaunch, challenging the cola industry and the people’s prejudices ...
A GPS built for kids that starts the LEGOLAND adventure the moment families leave home, by transforming the drive into a LEGO-themed ride. (https://www.vml.com)
Bedtime is the time of day when parents and children spend quality time together. So DIY brand Castorama turned this precious moment into a magical one. The Magic Wallpaper is the first wallpaper that gives access to countless adventures with its fun and innovative way of telling stories to children. (https://www.tbwa-paris.com)
Colour of Corruption is a tool launched by the Reclame Aqui Institute which highlights, in every website, the names of elected politicians and Ministers of State that have unresolved issues with the law. With just 3 clicks you install the Colour of Corruption plugin in your browser and you're done. Then you can navigate as usual and, ...
In 2017, Europe is concerned by a major immigration crisis, and when it comes to refugees, people and especially medias speak about data, about statistics, about immigration waves, even about terrorism, but never about humans. They are not considered as men and women anymore, they are refugees. How Liberation, as a progressive media, becomes the catalyst of a societal change about refugees i ...
The first app that lets you check in real time, millions of stories of the same news item and gives you the 6 most widely differing angles of coverage all over the world. Without any ideological or geographical bias. It starts like Shazam. Aim your mobile towards your tv or radio when they are talking about a topic you are interested in. In real time,YOURNALIST sends it to Watson,an IBM software t ...
The run offered the opportunity to complete a full marathon (42.195km) through Tokyo. Tokyo has a staggering 15,772 Signals,making it impossible to complete an uninterrupted urban run. The urban race through the streets of Tokyo was brought to life with traffic data provided by the police, and taking traffic light patterns, distance, timing and safety into account. The marathon was held ...
The user drags and drops an image onto the Cheapflights banner, which captures and analyses it, then feeds the detailed content description of the image to multiple service APIs to establish if the photo shows a singer, actor or sports star. This information is then fed to ticket sale services, such as Ticketmaster or Songkick, to find out when and where next public event is taking place.&nbs ...
We created a special pair of shoes called ‘Odds’ that had a pair of 2 lefts or 2 rights that para-athletes could choose from. So instead of giving them one side of the shoe that’s useless, the unique shoe box had another side of the shoe they really need. (https://www.dandad.org)
Retailers and amenities are often strangely located in Russian cities, with new ventures often not lasting two years. This project aims to improve local communities by using empty windows, billboards, and geo-targeted online banners to canvas local needs. These are then voted on before being sent to local businesses which can then target the area. (https://www.dandad.org)
The commercial begins on a hallway at night. We see lightning flash and hear thunder in the distance. The camera moves down on a little girl during storm, who was never allowed to sleep in Mum’s bed. The camera pulls wide and we see a big dog snuggled up to mum in bed. Cut to an endframe where a picture frame of the grown up kid is knocked over and replaced by a picture of the dog. The young woman ...
"Halloween," a spot telling a heartbreaking story of a burn victim who is limited to one day a year where he feels comfortable in public. With the aim to sensitize the general public to what burn victims go through every day, the campaign hopes to encourage society to understand what they go through on a daily basis. (http://tbwa.com)
This ad expresses the high durability of the roof tiles. Personifications of the products show how they stick together and stay strong under any severe circumstances such as big typhoon, earthquake or fire break. (http://www.spooninc.com)
Have you ever tried to reverse into a parking space with a trailer attached? You can easily turn into a laughing stock. Millions of people in Germany, not just fans of equestrian sports, are familiar with this situation. Fortunately, the new Volkswagen Tiguan features ‘Trailer Assist’. (https://www.grabarzundpartner.de)
The digital check-in solution is just as groundbreaking as it needs to be explained. Our task was to bring them closer to the target group in an integrated campaign, which at the same time emphasizes the innovative power of RIMOWA. (https://www.philippundkeuntje.de)
It’s Friday the 13th – probably not the best day for buying a lottery ticket, all things considered. But people in Lebanon are able to avoid the curse of the unluckiest date thanks to a smart bit of online magic from Loto Libanaise and Impact BBDO Dubai.
Loto Libanaise wanted everyone to feel lucky when playing, even the most superstitious, so their agency Impact BBDO Dubai hit upon a w ...
The war in Syria has been going on for 7 years. Endless tragic news reports made people numb and indifferent. Just before Christmas, the conflict escalated in the city of Aleppo. Most NGO’s were leaving the region, except for the Red Cross. New funds were needed. Urgently. Everyone knows the song “Let It Snow” from Dean Martin as one of the happiest Christmas songs of all time. They associate ...
Channel 4 launches a major new advertising campaign. The centrepiece of the campaign is a three-minute advert of a cast of more than 140 disabled people. The advert is being premiered at a star-studded event at Channel 4’s Horseferry Road headquarters before being launched across social media.
(http://www.channel4.com)
Carol Lim and Humberto Leon release their first KENZO fragrance, created in collaboration with famous perfumer Francis Kurkdjian. Evocation of one of the brand’s most iconic prints, KENZO WORLD’s bottle offers a mix of black rubber, pink gold and opaline. In the spirit of this irreverent and lively fragrance, Spike Jonze directed an electric film in which actress and dancer Margaret Qualley perfor ...
The film explores the unstoppable digital transformation that's sweeping the world as we know it. It examines the power and fragility of our connected world, featuring leaders at the forefront of technology, including luminaries such as Elon Musk and Sebastian Thrun, among others. (https://pereiraodell.com)
