Announcing the End of Period Taboos | #TouchThePickle
The film for Whisper titled ‘Touch the Pickle’ deals with the many period-related taboos prevalent in our society today. These age-old taboos have held women back from doing anything and everything during periods since ever. So this film urges women to break free from these taboos just like the protagonist in the film. (http://www.bbdoindia ...
Facebook 1914
At a time when more than 24 million French people tell their daily lives through their facebook statuses, imagine what those same users, plunged suddenly in the din of the twentieth century would have had to tell whether the social network had existed in 1914. That's the whole idea of "Operation Facebook in 1914" for the Museum of the Great War of the Pays de Meaux.& ...
Small Business Day
In 2010 American express took an initiative with the help of Crispin Porter + Bogusky to make a new Small business saturday right after Black Friday to support the small business all over United States. It went big each year and made to the list of top 10 trending topic on Twitter.
Small World Machines
The execution, on the other hand, was a little more complex. "Small World Machines" provided a live communications portal through two Coca-Cola vending machines; one placed in India, the other in Pakistan. When a customer approached the vending machine, a screen would appear showing another customer from the opposing country. (www.leoburnett.com)
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My Blood is Red and Black
With help from the city's soccer team, Vitoria, in conjunction with the Health Secretary of Bahia, Leo Burnett Tailormade sucked the red dry from the team's jerseys...and the red won't return until supporters ante up and donate blood. Since the campaign launch last week, blood donations have surged by 46 percent and Team Victoria is halfway back to red. (www.le ...
Domestos - See Through Loo
In its global fight against germs, Domestos partners with UNICEF on the problem of open defecation – over a billion people worldwide have no access to toilets. We wanted the people who take privacy for granted to experience this horror first-hand. Inspired by the Domestos brand purpose, ‘to provide safe, germ free toilets for all’, we created a fully functioni ...
Free the Forced
There were about 160,000 padlocks on the bridge, and Cheil Germany put extra 3,500 blue padlocks spelling out “FREE THE FORCED”. Each lock, representing a woman who was suffering from forced marriage, displayed a QR code for passers-by to scan with their smartphones. Scanning the QR code directs them to a website where more information is laid out. (www.cheil.com)
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ADFEST2015 - NIKE ‘HOUSE OF MAMBA’
The House of Mamba was completely inspired by Kobe and Nike’s ongoing legacy of creating innovation that serves athletes and consumers. Everything from the architecture, art direction of the walls, even the tickets as well as the LED court and custom Kobe drills had those beliefs at their core. The court itself was cable of showing live video, animation and mot ...
805 Million Names – Zlatan Ibrahimović
Paris Saint-Germain played against Caen at Parc Des Princes. For most players, this game was just another day on the job. For Zlatan Ibrahimovic this was his most important game to date. Underneath his sweater he had 50 new names tattooed. Names of some of the 805 million people suffering from hunger today. (http://www.fb.se)
Reference: http: ...
3-SECOND COOKING “SHRIMP FRYING CANNON” & “SUPER FRIED DUMPLING”
Most cellphone carriers looking to advertise their data services usually follow a well-trodden marketing route, using words like “unlimited” and obvious metaphors to emphasize speed. Japan’s biggest carrier NTT Docomo Inc. has taken the metaphor idea to the extreme. Its latest commercial, dubbed “Three-Second Cooking: Expl ...
This Girl Can - Sport England
Government body Sport England tasked FCB Inferno to create an integrated campaign that would encourage girls and women across England to participate in exercise. High-profile media spans TV, Outdoor, Social and Digital. Within 3 days of the film’s breaking, it had 7 million views, was trending on Twitter, received national press and broadcast coverage, and saw celeb ...
Everyone is gay - Mix Brasil TV Commercial Ad
Created to promote the 22nd edition of Mix Brasil- an event that debates and defends the gay rights in the country- the campaign uses the power of irony to make a clever point about the Brazilian society prejudice against the gay community. The campaign aimed to spark debate about the diverse spectrum of human sexuality. The film takes the stereoty ...
John Lewis Christmas Advert 2014 - #MontyThePenguin
This year’s Christmas campaign featuring Monty the Penguin reminds us of the magic of Christmas seen through a child’s eyes and is set to Tom Odell’s cover of John Lennon’s ‘Real Love’. (http://www.adamandeveddb.com)
http://www.johnlewis.com
EMOJI ORDERING - DOMINO'S Cannes Lions 2015
Domino's made life a whole lot easier for customers by allowing them to order their pizza through Twitter - with words, or more extaordinarily, with a simple pizza Emoji. This month it then announced pie eaters would also be able to place Emoji orders through text messages. (http://creativity-online.com)
Beer Tooth Implant | Salta Beer
‘Beer Tooth Implant’ for Cerveza Salta beer, an initiative which rewarded South American rugby players who’d lost their teeth with an ingenious tooth implant that could open a bottle of beer. (http://www.ogilvy.com)
Reference: http://www.ogilvy.it/doc
Leica "100" via La Vida Leica
A new Leica "100" advertisement, relating to the Leica 100 year centennial and celebrating the opening of the Leica Gallery in Sao Paulo, Brazil. It recreates 35 historical Leica photos. (https://www.youtube.com)
Reference: http://lavidaleica.com
Family: Unskippable - GEICO (Extended Cut)
"Family," in Geico's celebrated "Unskippable" preroll campaign from Martin in Richmond, Va., which presented the brand pitch in the first five seconds and then humorously showed characters pretending to be frozen as the action continued around them. "You can't skip this Geico ad because it's already over," the voiceover says. (http://www.adweek.com)
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"Volvo Interception" by Grey New York
While a well-known and respected brand globally, Volvo was suffering from low awareness in the U.S., one of its largest markets. Though it could not make the financial commitment of a television spot during the Super Bowl, it needed an idea that would allow it to be part of the discussion of the biggest advertising day of the year. We brought forward a campa ...
Great Chinese Names for Great Britain
There is intense competition to attract Chinese visitors to the UK, and despite China being one of the UK’s fastest-growing source markets for inbound tourism, Britain has lost market share to key competitors. The campaign kicked off with an official invitation from the British Ambassador to China, Sir Sebastian Wood. He recorded a video and hosted a ...
RGB News by Geometry Global Bucharest
TV station Antena 1 allowed Observator, its leading prime time news programme, to activate its strongest asset: the TV screen. During a week-long campaign, the red component was removed from the screen’s RGB colours for a three-minute news segment on the topic. A supporting Facebook campaign removed the colour red from the user’s profile picture and direct ...
