FUNTASTIC HAND DESIGN
The project for CIREC, a charity helping handicapped people integrate into society. It asked children to donate a symbolic Lego brick for a very special project. These bricks then became the Funtastic Hand, the first "playful prosthesis", which turns handicapped kids into the stars of the classroom. (http://www.epica-awards.com)
Priceless Weapons - Geometry Global Bogota
In the Caribbean, Lionfish were eating crucial species that were endangering the livelihood of local fisherman. In an effort to control the control the population and capture the poisonous fish for sale, using recycled materials that cut costs by over 96%. (http://www.marketwired.com)
Always - Intimate Words
The “Intimate Words” campaign sought to empower indigenous women outside of Oaxaca, Mexico by finding a way to educate them on cervical cancer, which is currently the leading cause of death in their community. The problem? There are no words for the female reproductive system in the women’s indigenous language due to cultural taboo, leaving women unable to explain their ...
#itouchmyselfproject Case Study
The I Touch Myself Project transforms the late Chrissy Amphlett's song 'I touch myself', about female sexuality into a breast cancer anthem to inspire a generation of women to touch themselves for early cancer detection. Although there was no media budget, the project achieved over $7m in media exposure, and was picked up internationally by media including the H ...
Messages From The Front Line
How do you encourage medical professionals to take up a career in the armed forces? You don’t send them a DM pack, you send them a patient. (http://www.gpyr.com.au)
Reference: http://www.australia.gov.au/
Holograms for freedom
Las normas penalizadoras de las libertades y los derechos humanos de las #LeyesMordaza, recientemente aprobadas en el congreso de los diputados, nos convierten en una ciudadanía fantasmal, holográfica, que sólo cuenta en la política para acatar las voluntades de los que se han encaramado ahí arriba, de los que dictan leyes por encima de todas, incluido el poder judicial. ...
Coinoffers- ClickForCoins
Coins, was introduced in 2011 and in this period McDonald’s distributed approximately 5 million virtual Coins across all media platforms allowing consumers to collect the virtual currency through an app in exchange for real Coinoffers products at McDonald’s.
Link: https://www.ddb.com/blog/conferences/ddb-copenhagen-wins-grand-prix-at-danish-effies/
Love Has No Labels | Diversity & Inclusion | Ad Council
The idea behind the campaign was to make individuals—even the most progressive and accepting of us—realize that we harbor our own implicit judgments. The demonstration showed different sets of skeletons kissing, hugging and dancing before revealing themselves to passersby as gay, lesbian and biracial couples and friends. (http:// ...
IKEA - Beds
The advert highlights how we spend all year thinking about a summer holiday when in truth, we’ll probably have our best night’s sleep in our own bed. It’s the bed in which we spend the other 50 weeks of the year that really matters, and when it’s perfect for you - nothing else comes close. (http://www.motherlondon.com)
Reference: http://www.ikea.com
Lions Health - Grand Prix for Pharma
With few knowing about TG (Triglyceride ), let alone caring about it, we needed to do something different to educate and inform them of the dangers. Our research showed our audience was a lot more interested in fishing than TG. So who better to share diet and exercise information than a pair of wise-cracking fish? (http://www.digitaslbi.com)
Refer ...
Gisele Bündchen - I WILL WHAT I WANT
Gisele Bundchen’s profile means she lives under the microscope, amongst the noise of contradicting opinions. The reveal was a film of Gisele in a raw workout, while real social comments, from both haters and supporters in response to the signing of Gisele to Under Armour just two days earlier, invade her space. Gisele remains focused, willing wh ...
CARDBOARD Google - Cannes Lions 2015 Winners
This creation has two parts: a cardboard view master, and a smartphone app. How it works is that you insert your smartphone into the cardboard view master, as pictured above. Through the app you can choose what to view – a Google map version of Paris, for example – and you will see that view as immersively as if you were standing there. In other wor ...
Old Phones Give New Life
In 2013 Signtel launches new an amazing campaign where they asked the youth yo donate their old smartphones for the aged people. Singtel updated it with the single screen home app which allows aged people to understand the make thier lives easier.
RBS Get Cash
GetCash is a breakthrough mobile service for RBS customers. Recognizing that today’s always-on consumers are more likely to remember their mobile phones before their wallets when leaving home, GetCash delivers a unique 6 digit time-sensitive code that can be used to withdraw money from any one of over 8,000 ATMs across Britain. The code can be shared with friends or family ...
World Gallery Apple iPhone 6 - TBWA Media Arts Lab
For the iPhone campaign, 162 non-commissioned pictures from photo-sharing apps such as Instagram and flickr were selected - after permission was secured by the amateur photographers - and placed in more than 10,000 installations across 73 cities in 25 countries, turning subway stations into art galleries and skyscrapers into canvases. Outdoor ad ...
Immortal Fans
Sport Club Recife is known for having some of the most passionate fans in Brazil. They are fans from birth to death. This campaign took their passion to the next level, and encouraged them to become a new kind of fan - the immortal fan. By becoming a registered organ donor, their hearts, eyes, lungs could keep cheering for Sport Club Recife even after their death.The idea ...
Prime Television Call Girls
Prime Television wanted a national radio campaign to promote the launch of the new season premiere of the hit TV show, Secret Diary of a Call Girl. However, because this was now the fifth season of the show, we needed to do something very different to capture the audience’s attention.
Clouds over Cuba
To honor the 50th anniversary of the Cuban Missile Crisis, we partnered with Tool of North America to create an interactive multimedia documentary, combining elements of a traditional documentary with an interactive experience. The site, cloudsovercuba.com, lays out the full story of the Crisis in riveting detail through dozens of archival photos, videos, documents and ...
IBM Smarter Cities
In 2013 IBM lauches a campaign called Smarter Cities. The moto for the campaign was to create ads with a purpose. They created benches, walking tracks, shades to help people.
Rak'n'Roll Records - a charity record label
Rak'n'Roll Records is the first charity music label . By selling tracks , collect money to help women after mastectomy . This innovation in thinking about social campaigns : the label will provide the foundation Rak'n'Roll source of funding for many years. On the raknrollrecords.com can listen to songs by artists passed in mono , stereo version is avai ...
