Seven years after its troubled PS3 launch, PlayStation faced the most important console launch in the most critical year of the brand’s history. How would we turn the tide? By flying in the face of the industry trend toward entertainment over gaming and launching a single-minded idea that would speak to the brand’s legacy – and directly to gamers hearts. And so “Greatness Awaits” was born. This ne ...
Mountain Dew's core audience are practitioners of extreme sports and, amongst them, skateboarders. Skaters spend much of their time conquering new tricks and improving what they already know. The rest of their time is spent repairing their skateboards due to the tricks they can't yet land properly. To build upon Mountain Dew's relationship with this culture, Sancho BBDO developed the Dew Bottle To ...
Rain for sale
Lloro is a town in the poorest region of Colombia, and one of the rainiest towns in the world. But, because of its low economic resources, the town lacks access to potable water. The Coca-Cola Company had an idea. Sell the rain. They persuaded the Lloro townspeople to collect their rainwater and store it in recycled glass bottles. The townspeople then handpainted the bottles, turni ...
Too Depressing
Du partnered up with VOX to offer people a mid-week taste of the weekend by offering two tickets for the price of one. To communicate the offer, the idea was based on true human insights about movie genres and entertainment. The result was a series of unique ads that bring out the different elements of what makes a movie much more enjoyable when watched with a friend.
Li ...
Sapeurs
the latest Guinness ad celebrates real people with extraordinary integrity and character, in real situations, featuring the ‘society of elegant persons of the Congo’, otherwise known as the ‘Sapeurs’. (http://www.amvbbdo.com)
Teleconference
The series of radio ads – ‘Teleconference’, ‘Kids Party’, and ‘Enrique Concert’ – highlight how the energizing effect of Lucozade can help people get through those ‘give me strength’ moments. In the style of epic inspirational speeches, each ad focuses on an everyday scenario – from handling a conference call to negotiating the battlefield of a children’s birthday party. ...
Only The Liberation
This is an interesting story of teenage rebellion, told in a compelling manner. To me this is the golden lesson: a great story is what everything else rests on, and is in turn amplified by all the other components. This is advertising (not just digital) done at a really high level. Amazing how they pulled this off! I really suggest you go check out the actual site – ...
Old Spice | Dadsong | #SmellcometoManhood
To the delight of young men and the dismay of their mothers, Old Spice Re-fresh Body Sprays are here. Spray goodbye to boyhood. Smellcome to Manhood. (http://www.wk.com)
BURGER KING - PROUD WHOPPER
In 2014, Burger King introduced the Proud WHOPPER®, a burger wrapped with the colors of the rainbow. People flocked to Burger King to find out what was so different about this WHOPPER®. But when they opened the wrapper, they found the same WHOPPER® they’ve always loved. The message on the wrapper simply said: “we are all the same inside.” (http://www.davidtheagency.co ...
Rivers of Light
From La Macarena, Meta, Army, Navy and Air Force kicked off this operation in order to carry messages and gifts from relatives and friends of people who are on the FARC guerrillas inviting them to demobilize for Christmas. The messages and gifts were placed in hundreds of Christmas balls that were later transported in boats and helicopters to be ignited and released in different ...
2014 OPSM Penny The Pirate: Case Study
OPSM is kicking off a campaign for parents to screen their children’s eyes at home with Penny the Pirate, an innovative free tablet app and book that combines storytelling with eye screening. Penny the Pirate combines clinical eye tests with the engaging story of a young girl on a quest to become captain of a pirate ship. Children interact with Pen ...
Hammerhead: Smart. Simple. Bike Navigation - DragonInnovation.com
Introducing an intelligent navigation device that guides cyclists along the safest and best bicycle routes. Social sharing features create a way to discover great, safe, bike routes anywhere in the world. This is for bikers who believe in adventure. For those who believe there is more than the routine ride. ( http://rgaacce ...
The Pursuit by Equinox
After acquiring SoulCycle in 2011, Equinox doubles down on high-end spinning classes. In December 2014, the fitness chain launched Equinox launched The Pursuit, a high-intensity, data-driven, gamified spin class developed with R/GA and chock-full of dynamic data visualizations. (http://www.rga.com/)
Reference: http://www.equinox.com/
Smart TXTBKS
Smart TXTBKS is the Mobile Grand Prix Cannes Lion winner from 2013. Smart, the Philippines' largest telecom, took sim cards and turned them into a free school text book delivery mechanism called Smart TXTBKS. (www.ddb.com.ph)
Nazis against Nazis – Germany's most involuntary charity walk
How can a small town defend itself against an annual neo-Nazi demonstration after twenty years of legal action have failed? By changing the demonstration into a positive and joyful event: Germany’s first involuntary charity march. The longer the neo-Nazis march, the more money they raise. And even more provocatively, for an organisa ...
Wall and Chain: a story of breaking down walls
Airbnb believe that people can “Belong Anywhere” and they embrace this new sense of freedom. For them, we have created an integrated campaign that celebrates the 25thanniversary of the fall of the Berlin Wall by telling a true and emotive story – The Wall and Chain. (http://vccp.de)
ADFEST2015 - NIKE ‘HOUSE OF MAMBA’
The House of Mamba was completely inspired by Kobe and Nike’s ongoing legacy of creating innovation that serves athletes and consumers. Everything from the architecture, art direction of the walls, even the tickets as well as the LED court and custom Kobe drills had those beliefs at their core. The court itself was cable of showing live video, animation and mot ...
John Lewis Christmas Advert 2014 - #MontyThePenguin
This year’s Christmas campaign featuring Monty the Penguin reminds us of the magic of Christmas seen through a child’s eyes and is set to Tom Odell’s cover of John Lennon’s ‘Real Love’. (http://www.adamandeveddb.com)
http://www.johnlewis.com
Leica "100" via La Vida Leica
A new Leica "100" advertisement, relating to the Leica 100 year centennial and celebrating the opening of the Leica Gallery in Sao Paulo, Brazil. It recreates 35 historical Leica photos. (https://www.youtube.com)
Reference: http://lavidaleica.com
