Leica "100" via La Vida Leica
A new Leica "100" advertisement, relating to the Leica 100 year centennial and celebrating the opening of the Leica Gallery in Sao Paulo, Brazil. It recreates 35 historical Leica photos. (https://www.youtube.com)
Reference: http://lavidaleica.com
Family: Unskippable - GEICO (Extended Cut)
"Family," in Geico's celebrated "Unskippable" preroll campaign from Martin in Richmond, Va., which presented the brand pitch in the first five seconds and then humorously showed characters pretending to be frozen as the action continued around them. "You can't skip this Geico ad because it's already over," the voiceover says. (http://www.adweek.com)
...
Run That Town
The Australian Bureau of Statistics wanted to show Australians the value and relevance of Census data. Run That Town puts players in charge of their town and make decisions to keep their local population happy. The gameplay is unique in that it is built on the real Census data of each postcode. (http://www.leoburnett.com.au)
Reference: http://runthattown.abs.gov.au/
...
Gisele Bündchen - I WILL WHAT I WANT
Gisele Bundchen’s profile means she lives under the microscope, amongst the noise of contradicting opinions. The reveal was a film of Gisele in a raw workout, while real social comments, from both haters and supporters in response to the signing of Gisele to Under Armour just two days earlier, invade her space. Gisele remains focused, willing wh ...
Friends of the Earth: Tree Concert
The BUND want residents and tourists Berlin animate for donations for the preservation of endangered 400,000 city trees. The Agency solved the task very imaginative: they organized a charity concert with an original Testimonial - a 100 year old chestnut tree. For him, especially a unique musical instrument was built, a touch-sensitive membran ...
Dill Restaurant Lidl
Its a common belief that low price means low quality. Lidl tried very hard to make their customers belief that they can get high quality at low price. To change this mindset of Swedish consumers about discount store, they opened up a restaurant in Stockholm. They rearranged the name Lidl to DiLL which was a huge success and was fully booked and crowded. No one new that all ...
4 Year Olds Bucket List - Water is Life
DDB NY and WATERisLIFE launched an emotional campaign titled, “Kenya Bucket List,” where a film crew travelled to Kenya to take a four-year-old Maasai boy named Nkaitole (pronounced Guytolie), who’s never been out of his remote African village, on an adventure to do all the things he’s always wanted to do before he dies. Why? Because in Sub-Sahara ...
Daffy's Virtual Peep Show
We drew Times Square traffic into the new Daffy’s Store by communicating the off-price retailer’s high fashion, low price position. Creating a peep show enabled us to show customers what %80 off REALLY looks like.
Link: http://devitoverdi.com/daffys-peep-show/
Oreo Daily Twist
As part of the 100th birthday celebration, this real-time effort captured current events through the lens of an OREO illustrating milestones, news, celebrations and pop-culture conversations for 100 straight days.
Link: http://www.fcb.com/our-work/daily-twist
Jeff Gordon: Test Drive 2 | Pepsi Max
Racing champion Jeff Gordon teams up with Pepsi MAX to pull a prank on an unsuspecting automotive journalist who had questioned the authenticity of the original "Test Drive." (https://www.youtube.com)
World's First LIVE Tweeting Honey Badger
With the help of some innovative technology, we were able to transform one of the Jo'burg Zoo's very own animals into their official social media spokesanimal. We did this by creating a high-tech animal enclosure that enables the zoo's mascot, a resident honey badger named BG, to tweet about what he is doing and thinking throughout the day. As BG m ...
NIKE: MAKE EVERY YARD COUNT
In a country of a billion, A young cricketer in India never looks at a lack of space as a problem. He looks at it as an opportunity. An opportunity to hit the ground harder, to run faster, to jump higher and stand taller. He looks at the lack of space, and makes more room for his cricketing dreams. He stares down at his 22 yards and makes every yard count. ...
CAR CREATION NRMA INSURANCE - Winner ADFEST 2014
To highlight the parts other insurers don’t cover, we built a working car out of all the parts. (http://www.whybintbwasydney.com)
FAMILY REMEET CEBUANA LHUILLIER - Winner ADFEST 2014
Over 10 million Filipinos work abroad and countless others leave home to work in cities. These men and women are often separated from their families for years, working so they can send money back home. Without bank accounts, they use remittance shops. Cebuana Lhuillier wanted to be their preferred remittance service. To do this we showed tha ...
World's Toughest Job - #worldstoughestjob
The campaign showcases a series of real job interviews for "director of operations," an unpaid position that requires you to stand on your feet for 24 hours a day. Eventually the interview reveals that the post is already filled by mothers. (http://adage.com)
The Drinkable Book - Water is Life
“The Drinkable Book,” the first-ever Manual that teaches safe water tips and serves as a tool to kill deadly waterborne diseases – providing the reader with an opportunity to create clean, drinkable water with each page. “The Drinkable Book” features a brand new type of paper which works like a scientific coffee filter. Each page of the book is coated with si ...
BGH - My home is an oven
During summer there are a lot of houses that practically turn into an oven. So BGH decided to grant extra discounts to the houses that get exposed more to the sun than others. They created a sunshine-hour based discount system together with Google maps. The more hours your house is exposed to the sun, the more discount you get on a BGH air conditioner. (http://creative ...
GOOGLE Nightwalk Case film
Google Night Walk is a digital, interactive version of one of Julie de Muer’s favorite audiowalks. Users are taken via Google maps on a guided tour through the back alley of Cours Julian in Marseille. The film and experience immerse users in the sounds and culture of Marseille using the latest Google technology. (https://www.72andsunny.com/)
TNT "Dallas" Gas Station 2014 Cannes lion gold
To launch “Dallas” season three premiere they gave the fans what they want. Rebrand a real gas station in NYC, have “Ewing Energies” sell it for $1.98 a gallon and let the most powerful oil family in the U.S. infiltrate the real world to do what they do best: use cut-throat business practices to bring the competition to it ...
