Vodafone Red Light Application-Between Us Case Film
In Turkey, half of all women are subject to violence. This app helps during attacks. Vodafone's Red Light Application uses mobile technologies to protect women. Shake & Warn secretly sends messages and location to 3 contacts, requesting assistance. (http://www.eurobest.com)
Smart TXTBKS
Smart TXTBKS is the Mobile Grand Prix Cannes Lion winner from 2013. Smart, the Philippines' largest telecom, took sim cards and turned them into a free school text book delivery mechanism called Smart TXTBKS. (www.ddb.com.ph)
Backup memory - Samsung Advert 2015
The Backup Memory is the first mobile application targeted to people with Alzheimer's as well as their families. It’s an online platform aimed at connecting patients’ profiles with those of their circle of friends and acquaintances. In real time and directly to their phones, the app provides patients with reminders of the identity of the person entering their ...
Samsung Life Insurance: "Bridge of Life"
To build the Bridge of Life on the Mapo Bridge in Seoul, which is unfortunately a spot many people take their life. It is the world‘s first interactive bridge that reacts to people as they pass by and tells a story. We hoped the bridge would provide comfort to anyone who visits it and make it a walking friendly place. (www.cheil.com)
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3-SECOND COOKING “SHRIMP FRYING CANNON” & “SUPER FRIED DUMPLING”
Most cellphone carriers looking to advertise their data services usually follow a well-trodden marketing route, using words like “unlimited” and obvious metaphors to emphasize speed. Japan’s biggest carrier NTT Docomo Inc. has taken the metaphor idea to the extreme. Its latest commercial, dubbed “Three-Second Cooking: Expl ...
My Smart Eye
My smart eye is a mobile app designed to crwodsource vision and care for the visually impaired through micro-volunteering. With the mobile app, anyone, anywhere, anytime can connect to and help visually handicapped in just seconds.
Link: http://mysmarteye.starhub.com/
Old Phones Give New Life
In 2013 Signtel launches new an amazing campaign where they asked the youth yo donate their old smartphones for the aged people. Singtel updated it with the single screen home app which allows aged people to understand the make thier lives easier.
World Gallery Apple iPhone 6 - TBWA Media Arts Lab
For the iPhone campaign, 162 non-commissioned pictures from photo-sharing apps such as Instagram and flickr were selected - after permission was secured by the amateur photographers - and placed in more than 10,000 installations across 73 cities in 25 countries, turning subway stations into art galleries and skyscrapers into canvases. Outdoor ad ...
SCREEN AGE LOVE STORY
Philippine telecommunications giant PLDT is a leader in home broadband services through its myDSL brand. To establish this further, we created a campaign that showed how strong broadband connections help make stronger family connections. We did this by introducing Derek S. Lorenzo, a boy who uploaded a video of himself on YouTube, singing an original song to his c ...
Samsung GALAXY S4 - Life Companions
The Samsung GALAXY S4 “Life Companion” allows people to wirelessly connect their screens and speakers to enjoy their favorite content together. A great feature for people who like the same stuff. Which spawned the question: With whom could you best enjoy the Samsung GALAXY S4? (www.energize.nl)
The Real 3D Experience
In 2013 LG launched a campaign for LG optimus 3D. Mccann helped them to delelvoped a car in which by just watching the video made by Optimus 3D consumer will have a thrilling experience. Which eventually went viral and the sales for Optimus 3D in comparision of earlier years went 1000% up.
Samusocial - Replace Your Voicemail
Samusocial welcomed individuals to supplant their phone message with a homeless person’s supplication for help. To do as such, we welcomed four homeless peoples to record their one of a kind message in which they brought issues to light about the action.
Égi galéria - TELEKOM GALLERY IN THE SKY EVENT
Telekom and the company’s agency partners developed a special printer enabling anyone to "post” photos and messages, their most memorable moments on the night sky, using the Sky Gallery Facebook application. (http://www.telekom.hu)
Skype Coca-Cola Christmas Booth
The Hello Happiness Phone Booth accepts bottle caps instead of coins to make a free three-minute international phone call. The booths were installed at labour camps where the workers live, making it easy for them to call home, any day at any time. Through the booth, every time a worker opened a Coke they were able to share a few minutes of happiness with their f ...
Skype "Stay Together" Campaign
A campaign blog hosts additional content, as well as a contest where people can share and vote on real stories of how they use Skype to stay in communication with faraway family and friends. A Bing interactive map also allows users to explore stories and view friends and family in faraway locations. (http://www.pereiraodell.com/)
Case Film: WWF Smog Hijack by BBH China
BBH China helped WWF Earth Hour hijack a host of popular websites, unleashing `smog’ across the digital space to highlight China’s growing yet all too often ignored air pollution problem. By tracking users’ IP addresses, the ‘smog’ displayed on their screens directly reflected the air quality index at their location. This was followed by a sobering ...
HAPPY ID - Coca Cola Cannes Lions 2014 Winner
Coca-Cola “Happy ID” invites all Peruvians to make happiness a part of their identity by smiling in their National Identity Document (ID) photos. (http://www.coca-colacompany.com/)
The Kan Khajura Station
Lowe Lintas and Unilever have pioneered a new mobile media channel, made available in certain Indian provinces where power isn't yet available 25/7 making the mobile phone the key means of communication and now entertainment. This campaign, a first in India, is more of a service, delivering 15 minutes a day of free music, comedy and chat to anyone who wants it, interspers ...
Momondo Friend Compass / Casestudy
We've teamed up with the travel search site Momondo to create the world's first Friend Compass. Friend Compass uses your phone's GPS and Facebook's API to determine where in the world your Facebook friends are relative to your current position. It then finds you the best possible airfares to their destination. On top of winning at Cannes, it recently ...
Gillette Venus Tag the Weather case study
Hur säljer man rakhyvlar för kvinnor i ett land där man bara kan visa benen halva året? Man ser till att ju sämre vädret är, desto billigare är det att köpa rakhyvlar. (http://saatchi.se/)
